HCM Attribute: Morality (6 of 6) - Ethics in marketing

The last Human Centric Marketing attribute is Morality. Morality is about being ethical and having strong integrity. Ethics in marketing is a serious business. A person with positive moral character has the ability to know the difference between right and wrong. Most important, they have the courage to do the right thing. Similarly, brands with strong morality are values driven. The brands ensure that appropriate ethical considerations become a key part of all business decisions. In fact, some brands put ethical business models as their core differentiation. The brand keep their promises even though customers do not keep track.

Unilever, for instance, announced in 2010 the Unilever Sustainable living plan, which aimed to double the size of the business while halving its environmental footprint by 2020. It also aimed to improve the well-being of more than 1 billion people and to enhance the livelihoods of millions of people in the process. The corporate-wide moral compass was translated into brand-level initiatives in a movement to create more humanized brands within the company.

Examples Include Knorr´s effort to fight malnutrition in Nigeria, the effort by Wall´s to create micro-entrepreneurs in India, and Omo´s campaign to save water in Brazil

Human Centric Marketing (HCM)

HCM Attribute: Phisicality (1 of 6)

HCM Attribute: Intellectuality (2 of 6)

HCM Attribute: Sociability (3 of 6).

HCM Attribute: Emotionality (4 of 6).

HCM Attribute: Personability (5 of 6).

HCM Attribute: Morality (6 of 6).

One example from myself 

Maybe everyone who is using internet may get a similar experience like me once in a while, as I am learning and working with online marketing I am always interested in courses and new technologies other people are developing and using and I end up enrolling in this program here

Morrison Education.

Getting a Education is never a bad thing, it is how you succeed in life because you acquire the necessary knowledge to make it happen. The bad thing is when you get involved in a program thinking the cost is “X” but the cost end up being “X + Y” because there are tools and other stuff you need to buy to accomplish your goal. Usually they never tell you the total cost up front, that is called up sell , now that you enroll the program and probably will not get a refund for what you have already paid, your only option is to continue is to keep buying from them…

I don’t want this happen to me when I am enrolling in any program, even if it was a good program, the problem is that this seems to be a standard business or marketing procedure… I don’t really mind to choose the less travel road, and for me this is what I called “integrity”. So I liked this educational program so far and perhaps that is something you also be interested in, so here are the total cost of the program…

You may pay the initial fee to get involved in the system, latter you will need those following tools to work in such a online environment:

Tools: (you may go and check the price of these on their website)

1)      clickfunnels (free trial)

2)       http://buildredirects.com/  account (basic $ 19,99)

3)       Get response account (free trial)

4)       Your domain - PurchaseYour.com (Around $ 20,00)

Plus the EMBASSADOR program if you choose to get involved. Embassador program is about US$ 1500,00. That will not be necessary to go on in the program but it will increase your commission enormously at the back end, meaning every time they up sell any course on their website you get to earn a commission too (the courses they up sell are the ones listed on the figure below), otherwise you only earn the first initial commission which is small compared to all the potential earning.

This is why affiliate marking like clickbank sometimes let you earn a high commission like 75% or even 90%. Because they will earn on up selling on the client you just brought in, the initial ticket is usually a small one, but when they up sell the bigger price ticket you don’t earn anything, and that is where it lies the bigger potential earning.

I think it is a great leaning opportunity here, also with great potential to make money if you don’t want do their program only for the purpose of learning. Also this post may be the true behind the scenes for you to make an informed decision. Notice that they may change the program anytime, it is not mine or me managing it.