HCM Attribute: Sociability (3 of 6).

The third Human Centric Marketing attribute is Sociability. A person with sociability is confident in engaging with others, showing good verbal and nonverbal communication skills. Similarly, brands with strong sociability are not afraid of having conversation with their customers. They listen to their customers as well as the conversations among their customers.

They answer inquiries and resolve complaints responsively. The brands also engage their customers regularly through multiple communications media. They share interesting content on social media that attracts their customers.

For example, Denny´s Diner creates a sociable persona on social media that is friendly, fun and likeable. The brand regularly posts witty comments and jokes on Twitter that people like and retweet, making it more human. Denny´s Diner behaves as a friend to whom people can relate, thereby receiving a lot of word of mouth.

Zappos is also known as very sociable brand. Customers can converse with Zappos´s call-center agents for hours discussing shoes and other matter as friends. In fact, Zappos holds the longest customer-service call record at 10 hours and 43 minutes.

Social Referral system and services offered by online marketers can be the perfect solution if you are struggling in the area of Sociability

Human Centric Marketing (HCM)

HCM Attribute: Phisicality (1 of 6)

HCM Attribute: Intellectuality (2 of 6)

HCM Attribute: Sociability (3 of 6).

HCM Attribute: Emotionality (4 of 6).

HCM Attribute: Personability (5 of 6).

HCM Attribute: Morality (6 of 6).