HCM Attribute: Personability (5 of 6).

Personability is the fifth Human Centric Marketing attribute. People with strong personability have self-awareness; they are conscious of what they are good at while admitting what they still have yet to learn. They show self-confidence and self-motivation to improve themselves. Similarly, brands with strong personability know exactly what they stand for. But these brands are also not afraid to show their flaws and take full responsibility for their actions.

Domino´s pizza company made a brave move in 2010 to admit their pizzas were not compelling. In an advertisement, Domino´s publicly shared customer feedback about their pizzas. In response, the company reinvented its pizzas and offered them to the critics. The company confidently took responsibility for its flaws, which made the brand more human.

Let me ask you. How do you think is the best way to give feedback to public ? I think you know the answer... by publicizing the feedback online and let it be available to anyone who wants to see it, easy and simple, that is also related to preserving your customer base (retention) and not only acquiring new clients.

Human Centric Marketing (HCM)

HCM Attribute: Phisicality (1 of 6)

HCM Attribute: Intellectuality (2 of 6)

HCM Attribute: Sociability (3 of 6).

HCM Attribute: Emotionality (4 of 6).

HCM Attribute: Personability (5 of 6).

HCM Attribute: Morality (6 of 6).