HCM Attribute: Phisicality (1 of 6) - Physical attraction improves influence.

Physicality is one of the Human Centric Marketing attributes. A person who is physically attractive has strong influence over others. Thus, brands that aim to have influence over their customers should have physical attraction that make them unique, albeit not perfect. This is another way to say that physical attraction improves influence.

For brands, physical attractions can come from their brand identities such as well-designed logos or well-crafted taglines. Consider Google with their dynamic logo system that continuously alters its logo to celebrate special moments or persons with its Google Doodle.

Physical attraction can also come from a compelling product design or a solid customer experience design. Consider Apple as an example. Apple is well known to excel not only in its industrial-product design but also in its user-interface design. Apple´s user interface is often considered very simple and unintimidating even for non-savvy users. The Apple Store design is also considered one of the best in the retail industry.

Not having a online presence or promoting your website is a big mistake, it will be like going out with a girl without having taking a bath and put on a perfume. Today that is not about impressing anymore, it is mandatory to have a online presence, and that is to say nothing about being a nice looking and good content website, in other words an attractive one.

Human Centric Marketing (HCM)

HCM Attribute: Phisicality (1 of 6)

HCM Attribute: Intellectuality (2 of 6)

HCM Attribute: Sociability (3 of 6).

HCM Attribute: Emotionality (4 of 6).

HCM Attribute: Personability (5 of 6).

HCM Attribute: Morality (6 of 6).

If you were mislead to this article because you are looking to a more romantic side of attraction in regarding a relationship, perhaps not all is lost, you can come here and see this nice article of 4 things you need to know about attraction, but remember "growth mindset" is much more attractive than "fixed mindset". I hope you did learn something new today, and grew a little bit.