SEO Basics course.

 However, developing a broader strategy that improves performance across a number of keywords, SEO is a digital marketing discipline that divides marketers. It is also arguably the discipline where a little knowledge really is truly dangerous, whilst a lot of knowledge is essential if you want to be able to deliver your digital strategy. This is because as soon as you have a website you are using the SEO channel whether you like it or not. If your knowledge is minimal then you might try to rank number one on a specific key term and this could cost a significant amount of money and time to achieve.

 would be far more efficient and would also reduce the risk of a penalty. Even if you have appointed a great SEO or broader digital agency you still need to ensure that you understand the fundamentals of good SEO as agencies cannot achieve success without guidance and direction from their client (despite what some may tell you).

That is why it is important that you should have some good grasp of the SEO concepts. It will help you understand what kind of service are you hiring and how it will help you, and also discuss with the one who is providing the service to you.

This course is not on Udemy anymore, but you can access it here:

Video Courses (uteach.io)

SEO Basics - Yellow Corn School (coursify.me)

One reason why so many digital marketers and business leaders are reluctant to embrace the detail of SEO is because they have the misconception that it is a very technical and complex discipline. Technical SEO considerations are very important, but they are just one area of SEO. Truly strategic SEO is in fact very closely aligned to more traditional marketing techniques. If your background is in marketing then you probably already have the skills needed to implement a great SEO strategy. It is worth noting that when we are talking about SEO we are probably talking more about Google than any other search engines sine it does have the biggest market share on searches performed. That said, many of the principles of good SEO are actually about good content, design, user experience and other marketing principles, so good SEO is likely to work for most if not all search engines. 

The final note is that when optimizing your site it is important that you do not try to learn Google’s techniques and find ways to work around them to get to position one. This is a sure-fire way to cause yourself problems in either the short or medium term. SEO should always focus on optimizing for the user, not the search engine. Ultimately this is the aim of every good search engine as well – to improve the internet experience for users. If you have the same goal then you will find that your SEO strategy will be aligned to the philosophy and therefore algorithms of the search engines and you will be able to win now and in the future.