Wednesday, May 13, 2020

Message Marketing (a great starting point).

Message Marketing is one of the BEST marketing strategy because it does provide you with costumer now, which is the desire of every business (representing more money now), but also it helps a lot with the foundation you need to have in place when running ads latter if you wish, because if you run ads on top of this foundation your results will be much better (meaning more customer at a cheaper price).



So what it is message marketing?
A: Marketing message, by its very definition, means how an organization communicates to its target audience to talk about itself and what it does. A message strategy should comprise of a positioning statement and some points that support it. Perhaps an offer of your products or services would be the best.

Notice I am NOT talking about sending messages to ANYONE, this would be like running ads, trying to convince people to become your customers, but instead sending messages to your clients (you should have a list of them with e-mails and phone numbers at least)

Such messages represent a few important things to your customers:
You know them and care for them
You care enough to remember them when running specials or promotions that they can take advantage off if they only knew about them
You are care about your business and are trying to improve by making your clients happy

This can lead to another thing you could do which is “Reputation Management” but to start with Message marking is indeed a good start, also a very cheap service to implement and will give you a very good idea the power of starting advertising online.

Feel free to reach out for more information, you can book an appointment here, or add me in skype "mgameiro25"

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