I copy this post on Linkedin from "Nathan Willard" mostly because I like this picture and he went precisely to the point... He talks about educating your customers, and that is where social media posts comes in. If you have good website with posts and info about your product on your page, when you do the advertising your customer already is educated about your product from your pages and is more willing to pay the price you could justify in those earlier engagements, I refer this process by having a foundation before running ads...
But how will we know?
When a prospect comes to you, you need to educate them. And you need to do that in a way they'll understand. If you don't, and they can't tell why your solution is more valuable than another, they'll feel forced to shop on price. But in reality most people understand that quality products cost more. They are willing to pay more, if they can see the value. You have to show your value - that's good and ethical marketing.
No comments:
Post a Comment