All reviews are valuable, and a mix of positive and negative reviews helps to improve consumer trust in the opinions they read. Consumers trust reviews more when they see both good and bad scores, while some suspect censorship or faked reviews when they don’t see any negative opinions on the page.
Too many bad reviews aren’t good for business. The benefits of bad reviews very much depends on the proportion of good to bad. The negative reviews make the positive ones more believable, but there is a point at which it does the opposite. If, for instance, a product page contains 20 reviews, and 3 are negative, then the other 17 look trustworthy. If that proportion changes too much, it’s a different matter.
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