Professional whose ethics make direct advertising of themselves inadvisable.

 Doctors, dentists, lawyers, architects, and other professional men, whose professional ethics make direct advertising of themselves inadvisable, might well profit by Paul Harris’s example. Ethics is one thing; building up a professional practice is another! The two can be made to harmonize. That is the business of expert promotion men. And that goes for the rest of us as well. If we wish to get ahead in the world, we must find ways and means of bringing ourselves to the attention of people who need whatever we have to offer the world.

Over 30 years ago an enterprising young lawyer in Chicago, by the name of Paul Harris, conceived the brilliant idea of circumventing the rule against a lawyer advertising. He gathered around him 30 or so of his business friends and organized the first Rotary Club, the idea being, of course, to promote himself into a variety of contacts that might conceivably be converted into clients as the result of his personal relationship with them once a week. Today the Rotary Club movement has spread all over the world and has become an international power for good. The movement did its founder no harm! (From the book - How To Sell Your Way Through Life)

To have a Online presence with the pourpose to spread knowledge about your profession and services is very different than advertising your services. People who need your services will look for you without you advertising, but you need to make sure they can find you, "SEO" is a great way to make sure that will happen