I am an AUTHOR, or am I ?? - Controversial.

 Write an article, get the traffic. Well sort of! Since the birth of writing articles, our industry has caught on to the phenomena of increasing your website’s traffic by becoming the professional in your field. The only problem with this is that for every serious professional in one field, there are a thousand other writers who are jumping on the "band wagon" and they are writing books too.

This article phenomenon is hurting every industry!

From bloggers, column writers, and e-books, the writing industry is yearning for more great writers. The internet marketing community is especially hurting for better content.

With the birth of SEO (search engine optimization), people all over the world are searching, browsing, and reading everything they can on how to promote their business on the internet. Because of this demand for different content, the supply of writers are increasing everyday but the quality of articles is decreasing exponentially.

Everyone is writing about the exact same thing! My company receives on average 10-20 articles per hour submitted to us. I would have to say that only 1 in about 100 articles submitted are ever published within our website. Those numbers are extremely low and for good reason.

It's all about "substance" - or lack of it!

Many articles we review are nothing more than simple "babble" and most of them are pointless. You can seriously tell right away whether the article is just a promotional piece or something with actual substance within the content.

Great content is very important. There is a misconception out there that most people won't read your content and you can pretty much post anything you want within your website as long as your website is clean, professional looking, and can be found online.

YOU ARE SOOOOO WRONG!

website content development

If there is one constant online, it's the fact that the general public is getting smarter and more knowledgeable on how to research for honest, reputable companies on the internet.

Unfortunately, authors these days are simply stealing from other great authors!

I am not talking about posting someone else's article on your website! Copying content from other leaders in your industry will only hurt your company. This is why the writing industry is getting worse; many writers out there simply select a topic they want to write about, then they go online and find 5 articles on that topic. Once they have some other great articles, they simply proceed to combine each article for themselves, by personalizing the content a little.

Do you ever wonder why for specific topics within your industry, you can find hundreds of authors that wrote almost the exact same thing? I call these people "Content Copiers".

Even worse are people who buy articles to post online ! ! !

This gets me every time. Did you know that you can now hire a company to write something for you and insert your company information as the source and author of the article? This strategy is seriously sad considering I can almost guarantee you that the article you just bought was also sold to a handful of other companies. All they do is tweak the article a little bit and insert a different title.

No one knows your business more than you do. If you are seriously good at what you do, 9 times out of 10, you probably have enough knowledge to write an article that makes sense, that is unique in content, and that has your personal touch.

We've all come across different situations while operating our businesses. These small but important situations are what gives us confidence in what we do. When you learn from your mistakes, you should also consider educating people on what you've learned in order to help your potential clients or even help better educate your industry.

Think beyond yourself and write down something helpful.

I will not hide from you that I did buy this article. As you may guess this is the first Article from several on a list, ironically the Guy who is selling the articles wrote against of what he is just doing. Was that Ethical ?? Perhaps you write down on the comments your opinion, but before you let me say:

1) I am not hiding it

2) I did buy it from him, did not stole from him

3) My business is not on the writing part of what I do, so in sense I hire someone to do it for me, business offshore services all the time

4) I acknowledge that there may be someone who can post the same article somewhere else, and there is OK, every business has competition. There would be unfortunate if you have only one ice cream shop in your city where you could go to. And besides I am  here adding a  person touch to this article

As a business owner you may want to handle YOUR business and hire someone to take of the online marketing for you. Perhaps by entertaining this option it is how you did find this article on my blog. As long you don´t steal anything from anyone I guess there is nothing wrong to be one more person doing the same as other business to get results, in this case to make more posts in the blog to increase the audience.

Now that you can consider the 2 sides, perhaps you can write your opinion on the comments below...

Thank you.