Advertising had long since been a major determinant of a
business' success. This would include
the presentation of the product / service to the consumers. What really matters is how it is presented to
the target market to be able to capture it.
Whatever the package, the ad media also plays a great
role in determining the success of the product or service awareness.
What may be its advantages over other proven medium like
the best-selling TV ads?
Advantages
1. Low Cost
Eventhough the Internet ad might be viewed as
"classy" or far-reaching, as compared to other medium, this is far
cheaper than most. Internet Ad Packages
are offered for as low as $29.99 for a one-month run-time period.
2. Capture market
Should your product / service aim to cater to the younger
generation or the corporate-oriented ones, Internet ad would be best since they
would always be "hooked-up" into the net surfing sites that might
have a link to your very own. Result, a great number of "hits" on
your site!
3. Hassle free
All you would ever really need is a PC (and some
knowledge and bright ideas in forming your site) wherein you could open your
site, search for the best Internet Ad package, and check / update the status of
your ad. You may actually never have to
leave your home to advertise!
4. Updated ads
Unlike the TV ads that need to be updated on a regular
basis, Internet ads may run for quite some time without the need for
change. If so, change in the site is
very minimal and may be done easily at home.
Disadvantages
1. Scope
Limited market may be captured if one would solely use
the Internet Ad for advertising.
Although most people now are into the use of technology, i.e. surfing
the Internet, still, majority of the average consumers (this may not be
completely true since more and more people are looking for solution on the
internet) still relies on the old form of advertising as a means of
gathering information about certain products / service.
Depending on your situation, for example if you have a small grape plantation on the side of the road perhaps you best advertisement would be a sign on the road like this. 2. Additional cost
If one would enlist the help of another professional or establishment
to produce the site for their product or service, this would entail additional
costs on the part of the entrepreneur.
Given the stated list of advantages and disadvantages
about low-coast Internet Ad, an entrepreneur may now weigh in its applicability
to his / her product or service.
The aim of Internet ad is to offer the widest range or
"Maximum Exposure" of the brand at the least possible cost. Now, does
that not sound good or what?
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