An excellent product without marketing is not good as much as a bad product with good marketing.

The title of this article is to say that IT doesn´t matter how good you are, if no one knows that you will not get hired easily, in fact the title is talking about a product, but it doesn´t matter too, because the concept can be applied in both situations. 

After one year in China when the time comes for me to renew my teaching contract I was wondering what if I could not renew the contract, could I be able to find a job anywhere else?

I realized that I still did have my job back in brazil, I was on my 2 years license, and because of that I wasn´t to much concerned about it, but I did not wanted to go back to Brazil yet. At that time if I had to look for another job, I did not knew how good my chances were to get another one.

I decide to chance that or improve my chances, even thou my students like me and thought I was a good teacher no one else knew that. I  start to do some marketing..... of  myself

1) I did start collecting from my best students some letter of reference (on the end of this article you can one of those)

2) I did a video of self introduction as many employers would ask that to have a first impression of you, I did not stop there,...  Now I have many videos on YouTube about my teaching experience, one of them are the recording of one of my extra lectures I did as a volunteer.

3) I started increasing my network among the students, not my own students, but from other courses at the university, my strategy was simple and effective. I never eat alone at the university canteen, that alone was responsible for many acquaintances. Now after 3 years in China, sometimes I have a job offer that came from the advertising of some students I meet at the canteen or English corner activity

4) I did published a paper on a Conference here in China. My paper was about improving someone's interpersonal skills and confidence, that has everything to do of what I am doing doing, not been shy, talking to everybody, never loose a chance to make a friend every where I go. Next year they invite me again to participate on another conference, I could not go but here is clip of me giving my blessing to the participants. 

5) Since I was already preparing a lot of material to teach at the university, I did a little extra work and convert those material on a online class at the Udemy platform.

I could stay teaching my classes at the university without bothering in doing anything of those things I just point out, I did not have to do any of those things. I must say trying out those new things as in a pretext of marketing myself I did not only increase my employability, but also make my experience in china so much more enjoyable 

Recommendation letter for Marcelo Gameiro:

Changsha / Hunan / China - February 23, 2020

 To Whom It May Concern:

As a student of Hunan University of Finance and Economics, I’m writing the recommendation letter with great sincerity to furnish you with my knowledge of my teacher Marcelo Gonçalves Gameiro in support of his application to work in your company/university. If this letter be of any assistant of your processing of his application, I will be much delighted.

At first, let me introduce myself briefly, I am a junior from HUFE (Changsha) and my major is accounting. In the second half of 2018, I worked as a foreign teacher assistant in the Office's International Exchange and Cooperation Office of the college, and was responsible for welcoming foreign teachers and familiarizing them with the campus environment, that’s why I first met Marcelo, therefore Marcelo is not only my teacher of securities investment, but also my foreign friend.

Next, I would like to elaborate my outlook of Marcelo from the perspective of a student and friend. I hope these will help you to know Mr. Gameiro better. Marcelo has all the requirements for a good teacher. He is tempting, patient, careful and responsible. I remember that in the first class, because the students were not used to teaching in English, and the subject of securities investment was quite difficult, some students did not give much concentrate in the class. Marcelo noticed that in time and communicated with me after class. After figured out the specific situation, he changed the teaching method. In the following courses, Marcelo inserted a lot of interesting pictures in the PPT and used his own personal experience as a case to analyze, the enthusiasm of the students has improved significantly

Marcelo not only devoted himself to teaching, but also helped students to establish the right values. He encouraged students to try more new things, study extensively and never stop learning. He said some words to me which impressed me so far, “Your education, your knowledge, is the only thing that anyone can’t take away from you.” His guidance helped me at that time, refreshing the perception of a freshman who was still in the ignorant stage. I studied harder and seized every opportunity to improve myself. At present I have received a national scholarship and got good performance in some competitions. After one year, I am going to the UK to get further study. None of these achievements can separate from Marcelo's guidance to me when I was in college. Every time I share some of my progress and achievements with him, he is sincerely congratulate and happy for me, because he not only treats students as the person of imparting knowledge, but also friends who can make progress together.

I sincerely hope my recommendation will receive your favorable consideration and please do not hesitate to inquire further if I can be of help to you.

Sincerely, Li Jing (Iris)

Why online marketing is such a powerful tool to promote your business.

 A school of thought advocates that the quality of the products and services offered is the most singular factor necessary for a business to advance its prospects. The proponents of this approach believe that once the quality of goods and services is top-notch, the client will be happy. They advocate that a satisfied customer will return to order for more of such services or goods. While that may be true, a novel emerging approach notes that although the quality of products and services is crucial, it is not enough to keep a business floating. A business grows, develops, and becomes profitable as its revenue base expands. A satisfied customer will come back, but with marketing strategies in place, one happy customer can reach and persuade 50 others. Thus, excellent quality must go hand-in-hand with an efficient marketing system to boost a business by creating a wide range of customer outreach.

In this book you can find the best guide to take advantage of one of the most efficient and cheaper ways of doing marketing today.
►Why marketing is the heart of your business, and where is the best vehicle to do marketing today.
►Why online marketing is the most efficient way of doing marketing today.
►Why online marketing efforts last longer than others methods.
►How can you put your business online for free (and other methods too)

How to use this tracker from LeadsLeap for FREE to monitor your real traffic.

Make no mistake, there will be traffic on your website that will generate from bots and fake sources. Sometimes you will be paying for ads from a less than a reputable source to get some traffic. How to know the difference from real traffic from the fake ones. And if you can prove the traffic is not real, good for you - you can cancel the service and even ask for a refund. The main advantage is to stop paying for ads or services that are not delivering what they promise. 

What can it track?

1) Total clicks (most trackers can only give you this)

2) Unique visit

3) Real visit (proprietary)

4) Response (proprietary)

5) Conversion

6) Surfing duration (proprietary)

7) Traffic source (automatic + custom source on the fly!)

8) Country

How does the Tracker differentiate clicks from real visits?

The Tracker monitors browser's visibility and user activities such as mouse movement, scrolling, finger browsing and clicking.

If someone opens your link in the background and never really look at it, or if it is a click from web spider, robots or some kind of software, the tracker will register no activity from the click.

On the other hand, if it is a genuine visit, the system should register at least 1 second of surfing activity.

Using this methodology, we can effectively differentiate clicks from visits, by defining a Real Visit as a click with at least 1 second of activity.

How is surfing duration measured?

Every 5 seconds, the Tracker will re-monitor the user activities such as mouse movement, scrolling, finger browsing and clicking. If any of the activities is detected, the Tracker will increase the surfing duration by 5 seconds.

If no activity is measured in a 5 second interval, the surfing duration will remain unchange, until the next 5 seconds.

The surfing durations will be presented it in a chart like this:

There are good and free tools out there you can use for free, off course if you decide to pay there will be plenty more tools you can use , but this one is free. You can try by clicking here

If you know any Free and good tools that can be used in online marketing advertising please share in comments below.

SEO Services

SEO Basics - Yellow Corn School (coursify.me)

 

SEO Services - What do you need to know before deciding between to hire SEO services or do it by yourself.

Business who are struggling how to best advertise online, probably have tough of what is SEO and why is that so important? If that is you keep reading because you will learn what it is SEO, why is it so important and how to decide between hiring or doing SEO by yourself.

SEO Basics - Yellow Corn School (coursify.me)

• Are you new in the digital world and are looking forward to market your products or services on online platforms?

• Do you have any idea about Search Engine Optimization (SEO)? Do you want to know how SEO works and what its importance is for online marketing?

Ifyes, you need to continue reading the following lines as these areall about SEO and will help you understand every bit of it.

If you are not a new business, you probably had to face the decision to move from traditional marketing to online. In that case, you would have to learn things such as online marketing tools and concepts like SEO. Is it worth learning, and do it by yourself, or is it better to hire someone else to do it for you? If you find yourself in such a dilemma, this book will help.

The book “What do you need to know before deciding between hiring SEO services or doing it by yourself?" is perhaps the most comprehensive guide related to SEO that throws light on all the relevant and significant aspects of Search Engine Optimization. The book does not jump to the technical ideas straightaway. Instead, it follows a step-by-step approach so that the amateurs of the field can have a thorough understanding of the topic. The book majorly revolves around the discussion about the very basic concepts of SEO, along with throwing light on the elements associated with this domain. It follows by talking precisely about the strategies used for running SEO campaigns.

After a detailed introduction, the book moves on to talking about the history of internet research to let people understand how things work on these platforms. It will also give information about how online mechanisms have changed since the arrival of smartphones. In addition to that, the book also discussed SEO in terms of the e-commerce business industry as the online business industry is now booming more than ever.

The book is written in the simplest possible manner by considering that the readers have no prior idea about these ideologies and mechanisms. Therefore, everything is discussed in detail by combining the technical terms and discussing them in terms of simple terminologies. A person who has no idea about online marketing and search engine optimization will find this book extremely helpful as it is easy to understand.

However, the major portion of the book revolves around whether the people should do the SEO tasks themselves or they should be hiring specialists to do the job? It turns out that unless a person is extremely expert in the field, he must be taking the services of the professionals who have been in the industry for long enough now.

Once you are done with reading the whole book, you will have a clear understanding of about:

• SEO History & Basics

• Major SEO Strategies

• SEO & E-Commerce

• Thinks to Remember While hiring SEO Experts

If you are convinced about the significance of the above-mentioned concepts and you think that such know-how can prove to be beneficial for you, then you need to make up your mind to buy this book at the earliest. Hence, waste no more time and move your cursor towards the Buy Now button to get the maximum benefit from this comprehensive SEO-based knowledge.

What is bad for some people is always good for other people.

 You can take this as an opportunity. What I meant is when something bad happen it because of what side are you in. Let me give you an example and everything will be more clear: when the light goes out (bad for most people) the ones who are in the business of manufacturing candles may see a increase in sales. So instead of always blaming for the bad who happen in your life, perhaps you can exercise your faculties to see what is the good you can make out of that.

Few days ago (July 20, 2021) we had a flooding here in the city where I just move in. That was really bad new for almost everyone, my social media was flooding also with videos from disasters who happen because of the flooding, like the picture below

Left side was inside of subway train, and right side was outside on the streets

We all are humans, and as such we follow the natural tendency of everyone else, I also could not see anything good out of the flooding here, but the next day I needed to go out to buy food, it was not raining and it was fine to go out, in front of the store inside of the condominium there was a construction that look like a swimming pool, it was a big water mirror for decoration purpose, it was dry for a long time I suppose. what a surprise when see what is happening there...

All the kids were playing in the water, it was fun for them and nothing could be better than go outside to play at the "swimming pool". So as you can see the level of the water, it must have been raining a lot, because that place was completely dry before yesterday. 

This is a lesson for all of us, and it serve for almost anything in life, you can always find a positive side in almost anything, and perhaps also the opportunity you were looking for a long time. 

Perhaps you can share below in the comments what was a bad thing that happen to you, that in the end, it turn out to be a good thing, or you saw the opportunity and took advantage of...

Looking for another idiot (fool) like me.

Hashtags: #quality product #excellent quality #marketing. #commitment, #self improvement #good decisions #priority #honesty #hard work #long term results #no shortcuts

I promise to explain why this title - Looking for another idiot (fool) like me - by the end of this post. but I can assure you, it is a true statement coming from me...

Let me start this post by saying why is it related to marketing.

Lets say you have a shitty product and you advertise it, so you can sell more of it. People who would buy it, will discover that is shitty product soon or latter, and probably will never buy it again. Actually, in the future when they see it is from you again (your brand), they will remember the bad experience and probably not buy from you again. So I think it is fair to say that for the cost of your initial advertising, instead of increasing your sales (witch it will in the short term) you will loose that one client almost forever.

At this point you can understand that having high quality products is mandatory if you are expecting to have a long term success. So having a good product comes first, and them you can turn into marketing , so people can find you.

 There is scripture I like to quote (Doctrine and Covenants | Section 88:40): “For intelligence cleaveth unto intelligence; wisdom receiveth wisdom; truth embraceth truth; virtue loveth virtue; light cleaveth unto light;….”

 I believe it was completely true. If you want to deal with honesty people for example, you need to become such a honest person first.

 If you want more than short term sales increase you got to work on the quality of your product first.

 It has being a few years since my divorce in 2014, even thou I admit I was a not a perfect husband, I do believe there was not a reason for this divorce to happen. When I came to cross roads of my own marriage I always try to put the relationship first, it was for example when I did abandoned my dream of living in Canada to come back to Brazil with my wife, but you cannot force someone to stay when they want to go, there was nothing I could do to convince her to stay, and I did try lot of things, now when I look back I don´t regret one second because I don´t need to ask "WHAT IF" I had tried harder, because I did try my best, even foolish things.

In this research no One ever said, they did miss making more Money or staying more time in the Office

The reason we (Mormon Christians –The Church of Jesus Christ of Latter Day Saints) do this is perhaps we know the only thing we can take with us from this life is our relationships if we are faithful to our covenants. (if you want to understand more, watch the video below)

To watch this video on YouTube

By the other token, we know (there is no faith involve here) we will not take our bank account or any possession with us when we die, I bet you see no one taking any of those thing to carry with then when they die. Also I can point out that money just make our life more comfortable, not happy, it also can enhance whatever we are, if we are bad we will become worse, if we are good, we will become better.

Perhaps you may be wondering who is that girl on the first picture. She was supposed to be my first girlfriend after my divorce. Despiteful all odd I did find a girl who was a Christian in a country where religion is forbid, we did a lot video talk in the past few months, she was a girl who I describe having her heart in the right direction, we did talk a lot about the gospel and she was very cute also, but we did not live in the same city. I thought to myself, one day I will look back and don´t wanna see "WHAT IF" I didn´t have done something to make this relationship possible? I am already in China, the hard part is done already.

So, since it was not possible to move out to her city I took the chance to move to best second option, witch is in Zhengzhou city, where she said she would meet me, and perhaps moved here so we could have a real chance to date. My decision implicate among other things I would not receive the bonus of renewing my contract to the company I was already working for, if that was the price to pay for a chance to make this happen it was not such a high price, specially for someone who beliefs money is not the most important thing in the world, as you read above in this article.

Few weeks later after I moved here in Zhengzhou, when we were video chatting as we usually do, she told me that moving to USA was more important to her than marrying me, I do understand her reasons as she wanted to be free to be a Christian among other things, even after explaining that Brazil was a free country and we could move there was not enough to convince her...

Perhaps this was a suggestion that one day when we face a crossroad in our marriage, she is the girl who will value other things more than a relationship, off course I was a little heart broken, even for a girl I did not even meet in person yet (after all I am human being), but I was free from the future chance of me looking back and ask "WHAT IF" I didn´t have done my part to meet her? I did took chance and got my answer, that I would never know otherwise.

By the way, even thou I was a little heart broken, I understand enough to know that is perfectly fine since I am free to keep pursuing the right one. There is so many good and cute girls here, usually I am the one who is been picky/choosy here, so the last thing I need now is to end up AGAIN with the who is not going to value me.

Maybe the best advantages to be a Christian is to know things will not finished when we die, that allows me to make better decision having the eternal perspective. One of the best illustration I saw, was from Francis Chan (Rope Illustration) 

I hope you can extract good reflection from this post, it does make me think a lot of where am I leading my life to. I know we can always do better, improve ourselves, as well our companies when we strive to put out the best selves out there or the best product possible. What I am trying to say is, perhaps being able to offer one good product is better than two bad ones.

Also I want to say that for most of us who feel we don´t have enough time in day to do everything we need, having a priority can make such a huge difference, if we don´t have time for everything at least we would be working in the most important things. These are not my own word, but from a leading expert on the subject of efficiency, Stephen R. Covey the author of "The 7 Habits of Highly Effective People" 

The title of this post is because not every one understands my decisions, and perhaps thinks I am a fool, if that is so I rather find another fool like me to marry or stay single forever. Ha ha ha ha!!  Even thou some people get away from doing the wrong things, such as when applying black hat techniques for SEO strategies on their websites, that usually do not go unnoticed for a long time and they get penalized later on. I guess I am trying to say that to do the right think is always better, and it pays off in the end.

In summary, don´t be afraid to work hard, to be honest, to improve the quality of your services and products, to be a better person with a good relationships with everyone, including your customers and clients, the worse thing a company can do is to try to trick their customers or to treat them badly, that is why when a client is satisfied and trust the company it is ten times easier to sell to them again.

I have a little help here if you are thinking on how you can improve your relationship with everyone including your clients, that is a small course on people skills I put together to share what I did learn in the past, please don´t get me wrong, they are just good techniques that will help, but will never be a good substitute to have a good character. Good character attributes like honesty, respect, trust, hard work, patience, fidelity are the foundation to any good relationship, no techniques can work in the long term without a solid good foundation.

 I will required your e-mail to share this course for free with you. My intention of having your e-mail is from time to time to tell you about the books I am publishing in the future, perhaps I will invite you to write a review of the book in exchange of a free copy of my book, in any case you can always unsubscribe to my e-mail listing without a problem. If that sounds good you can click on the next picture to subscribe and have access to the People Skills course I just talked

I invite you to take action and get your FREE copy of the People skills course and share below why do you think it is easier to do business with people you trust and have good relationships with.

Reciprocity & Recognizing small business!

The title of my post today is not readily easy to get it. So let me explain...

Reciprocity is well known to be one of the persuasion techniques, so if you want something and you first freely give, the other person may feel He or she needs to return the favor. In fact if you did give, for increase your chances to receive back the favor you did not "freely" give anything, the fact is even small gifts can trigger the other person to return the favor by given you back something much more valuable.

If you are giving with the sole purpose to receive it back or in the case of a business only to increase your profits, you are doing it wrong, perhaps you cannot even see lasting results on your actions of given. That is why I always tell my students that they should find a job they enjoy, if they do that they can go to work and draw a lot of a pleasure and their minds would not be always thinking of money. The reality is if you are in such position (doing what you like) money will follow naturally as a consequence. 

Inexplicably helping other people make you feel so good, in itself it is already a very good reward to help other people, so don´t get angry when they don´t return the favor, just do it for the pleasure of helping. Right now I am a University teacher here in china, I am being very friendly to all, specially the students at the university where I live. I had the opportunity to help students in many different ways, sometimes just by listening to their problems and offering some good counsel from someone with more experience. I offer incentive and inspiration to keep pursuing their worthy goals. Sometimes I feel they only need a little incentive, and I have seen how important that is when no one seems to care for what is going on in their lives. 

Another way you can do this online is if you have a audience, you can recognize small business just by referring them in your social media, or blog , it is like a free advertising to them, and will cost you nothing, they may even return the favor. I got this idea here and I like it, very nice article by the way. 

When was the last time you did help someone ? how did you feel? my last time was not too long ago, I did even record the conversation (not on purpose) but you can listen to it in YouTube, it was one of the links above in this post. You just can hear us talking, her identity is protected. 

Please don´t forget to share your experience if  you did help someone, it is always nice and inspiring to read such stories

 

Why is it better for small business to outsource?

Better for whom? That is where we get skeptical and sometimes we feel we should not loose control of our business by outsourcing strategic parts of it. If you thing like that, I guess I should agree with you... actually that is one situation you should NOT outsource. I will devote another post to when you should not outsource, but now I want to talk about why you should.

Did you ever have heard about comparative advantage? This is the reason many countries open up their economies to free trade, in turn the comparative advantage is the reason they can improve their economies by trading with another country, actually this process also works on a individual level too. 

Look the picture above and answer me. Why anyone would work as a secretary making $25 per hour, while this person could be working as a lawyer making $150 per hour. It makes a lot of sense to hire a secretary for $25/hour and keep the difference ($125) while you are working as lawyer. Comparative advantage is not the same as absolute advantage. Lets say the lawyer person can better at being a lawyer and also being a secretary, even thou in this case this person has absolute advantage in both cases, she still can benefit to hire the secretary for obvious reasons (to keep $125/hour).

If you want a more detail explanation on the topic comparative advantage you check the following links:

Calculating Comparative Advantage ,

Comparative Advantage

From the last link we got the following insights:

• Comparative advantage helps predict the patterns of trade between individuals and/or countries.
• A country has a comparative advantage in the production of a good if the opportunity cost of producing that good is lower in that country.
• Even if one country has an absolute advantage in all goods, it will still gain from trading with another country.
• Although this example is cast in terms of countries, the same logic is also used to explain production patterns between two individuals.

Notice that this logic can be applied not only to countries, but also to individuals and businesses.

I did even made a video talking about one of the mistakes small business sometimes do is not hire help, in other words to outsource part of the business, so the business owner can spend more time doing what he does best (taking care of the CORE part of the business).

Some people do not feel up to the task and even don´t know how to start, that is the adventurous part of being a business owner, always learning something new, don´t forget that now a days is very easy to get information on how to do things for free, information that is very reliable if you know how to search for, for example, Michael R. Lewis a business advisor with more than 40 years of experience in business and finance co-authored this very nice article on "WikiHow" where you can find information, on how to outsource.

Many times outsourcing means supporting other business, that is because you would be hiring some other companies to do the service, and if you choose to do that with small business like you, not only with big corporations, you are sowing for a better future. It may mean you need to pay up a little bit more to hire from small business than big companies, but in the long run you are supporting a better market conditions than if was only dominated by the big companies. Rieva Lesonsky put a nice article arguing on this topic, it is worth reading.

Do you agree with my point of view ? if not, please feel free to share your opinion below. At least I hope, I did make you reflect on how you are managing your business.... 

Confidence, marketing mistakes and people skills - Close the circle.

People skills is a very important skill in any area of your life (including business and personal relationships), many times you get to do business with people just because they like you. Don´t take this lightly, knowing what to do to be more likeable and confident is a great way to improve your chances for success. Finally the last gift is to understand what are the most common online marketing mistakes so that you can avoid them. By learning and applying those things, you will close a circle of improvement in your business.

Get your FREE copy here

10 Reasons You Need to Market with Articles Now

Summary: Looking for a simple way to get an edge on your competition?  Article marketing is a proven tactic that addresses some key marketing strategies. Here are 10 exceptional reasons why you need to market with articles now!

 Keywords: Internet marketing, marketing strategies, article marketing, search engines

Looking for a simple way to get an edge on your competition?
Successful businesses who are in it for the long haul continually apply innovative marketing strategies and tactics to differentiate themselves and get that edge.  Writing articles is an excellent way to promote your business and on top of that, there’s probably a good chance that your competition is not using this tactic.  Face it.  It takes some time, skill, and effort to write and effectively use articles, that’s why the masses don’t do it however, those looking for an edge do. So why choose article marketing as one of you marketing tactics?  Here are 10 exceptional reasons: 

1)  It is quite simple.  People love to buy from and deal with the best.  Writing and effectively marketing your articles helps you position yourself as the expert in your field.

2)  Let's take this first concept a step further for reason #2.  Let’s be blunt here, as an expert, you can justifiably increase your rates and charge more for your products.

3)  If your articles are good and distributed properly, they can spread like wildfire and literally cause a viral marketing frenzy.  Ultimately driving business your way.

4)  A big part of Internet marketing has to do with the Search Engines like Google, Yahoo, MSN, Edge, etc.  It’s critical that we play their game.  That being said, Search Engines love content such as articles!  Many Internet marketers try the latest fad to trick Search Engines into getting a better ranking.  If you have a lot of time and/or money on your hands to keep up with the latest trends and the ever changing Search Engine rules, then do what you feel is right.  However, one tactic still holds true with improving Search Engine ranking, and that’s article marketing.

5)  People love to be and feel well informed – It helps them make better decisions.  Your articles can serve as the source for the input they seek.  And who better to buy from then the source that provided the information in the first place.

6)  Talk about getting major bang for the buck, articles can easily be repurposed in a variety of ways.  For example:
◆ They can become content for your or someone else's newsletter;
◆ Used as free giveaways to prospects/clients, in seminars, at networking events, etc;
◆ Used to spark conversation in a blog or an online networking groups
◆ Combine multiple articles into an eBook, book or info-product that can be sold or given away in exchange for contact information;
◆ Become the basis for a live seminar
◆ And we can go on and on and on.

7)  Articles when distributed properly are a great way to stay in touch with clients and prospects.  Studies have shown that on average it takes around 7 to 13 touches before a prospect buys.  Why not use articles as some of those touches?  This will help continually boost your prospect’s perception of you as someone who consistently adds value.

8) As a complementary reason for number 7,is that why business who have more “branding” and we can call writing articles as branding efforts, when they run ads they can drive so much more and better results from those who did not have any branding efforts.

 9) Writing articles is a long-run strategy to use in adverting, it is free and surely drive results that keeps coming for a long periods of time since your efforts have stopped. In 2011 I did was excited about leaning and trading in the Forex Market, I did end up putting my experience of trading in a book with a purpose to teach people they can learn trading without loosing money, that is the opposite view of many who thinks trading is about making a profit and not loosing money. I did promote my book by writing some articles and that was 10 years ago, those articles keep driving traffic to my bookstore where my book still making good sales.

 10) Writing those articles is the same as building a foundation where you can establish a solid brand name for your business. The more you were known among your potential customer the better results you will get when you run any marketing campaign or ads, it is like fertilizing the soil before you plant the field, for sure your results will reflect that.

 11) (bonus) Writing an article gives you the opportunity to do a “CTA” known as “call to action” on your audience, some people don’t make more sales because they don’t make an offer or invite their reader to do something, it is not like you have to do this every time, but when you do you are more likely to engage your audience and perhaps get some feedback from them. For example I could finish this article here but instead of doing that I am inviting you to share your comments below and also if you have any experience in writing an article and how that did help your business, just like the example I give on reason number 9 where writing the article helped me to promote my book.

We live in an age where information is king.  We all know something others would be interested in knowing.  Share your knowledge and like a magnet you’ll draw your prospects towards you.

Keyword Density - Simple ways to check the density.

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:

◆ Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.

◆ Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.

◆ Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.

◆ When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.

◆ Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

Use Keywords In Page Titles for SEO purposes.

 

It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it's worth considering it in relation to them. Whatever text one places in the title tag (between the <title> and </title> portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft's Internet Explorer or OPERA.

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.

The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.

Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.

SEO Basics - Yellow Corn School (coursify.me)

Search Engine Optimization (SEO), and Why You got to Use It.

 E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites. 

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next many years ahead or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

 Most people that use search engines use only the ten top search results in the first page, because those results is already enough to satisfy their question in the first place. Making it to the first page so become very important, more so to the top three is a barometer of a sites success in SEO. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

 So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one (or one of the top places), or maybe at least make your site income generating if you are selling something. The answer to the question what is SEO is this: Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

 The interesting thing is that the main technique for that is not a technique at all, that is just to provide good quality content and information. This topic just mentioned is very well explained in this other post, saying that SEO is about manipulating robots into treating your content as the best example of sought-after information, and not about social-optimized content.

 Think about why to do go to search engines in the first place. Usually to solve a problem or find something, if the search engine doesn’t bring good results you may stop using it. Search engines is always trying to bring you the best results so you can keep coming back. Good business always make clients come back for more. They cannot run advertising in their platform if no one is using their services.

 Search engines are becoming more complex and they keep implementing rules and algorithms to improve the results they bring to their clients in order to keep them happy and coming back. So do to a Search engine optimization for website is becoming more difficult and complex, specially if you are trying to figure it out the rules or try to cheat the search Engine. This is not necessarily bad news, in fact it is the opposite, it is very good for you as client trying to search for something (always getting good results) and as a business with a online presence.

Lets understand why is it good for business. Success should come to people who are hard working providing products with good quality and price. If you did invest in your business to have good quality (and that takes resources) you don’t want some one who did not took the necessary work to be unfairly ranked better than you. The most important factor for ranking better does not even cost money, and that is good content or quality information.

 If you are good in what you do, you probably know what you are doing, to use that knowledge to provide good content in your website is the best way to rank your position high. That is why SEO experts have a saying “content is king”

To understand the other factor is off course a good thing when you are planning to have a presence online so you will do the things in a smart way, if that is the case is always good to learn more so that you can do it yourself or hire the service without being fooled.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme. You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization purpose.

 You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

 Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding. Remember SEO is not like ads, when you stop running ads usually the clients stop coming, SEO is a long term results, but also cannot be achieved so fast like ads. Manick Bhan put it best when he said in his post "Google Ads Lets you Rent Traffic. SEO Helps you Own It."

 If you can part with some money, there are many sites in the internet that can help you with search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality, without saying nothing of many online marketing professional you can hire their services.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

Have you done some work trying to rank better your website? Have you got some results? Live your comments below…

SEO Basics - Yellow Corn School (coursify.me)

Create Bonus Reports to provide value to your costumers, so you will not disappear after them buying from you.

 Selling any product creates competition. Your job is to find a way to attract customers to your product in spite of the others similar to it.  One way to do this is to charge the same price and offer more than your competitors and by that I mean you can be offering just more information.

"wednesday, july 29, 2020" I cannot modify the date when my post was published

Taking articles you have previously published, or the knowledge of the product you have or any information related to field or area that your product fit in, giving them a new twist and turning them into reports can be just the edge you need. You can offer these reports as bonuses to buying customers. Maybe a newsletter, or maybe even telling them that they can follow you on your blog that they may not know it exist. You might even want to create a blog for that purpose if you did not have one.

Blogs cannot be create from overnight, or if you do all your post will have the same date of postage. Overtime you will have many posts that can add up and give you authority over what you are discussing, also giving value to your audience, they can be your customers or potential customers as they can attract more people than the ones buying from you. If you did not notice we are getting to the concept of branding. Most people feel that branded medicine works better, that is because branding increase the perception of value towards that specific brand, that does not necessarily means that the generic medicine is inferior, "Brand-name medications are not always better. Many of them are highly expensive," says Dr. Choudhry, from this article of Harvard Health Publishing (Do generic drugs compromise on quality?)

The reports you offer must relate to the product you are currently trying to sell. Maybe the customer would like to have more information on using your product or maybe it will benefit them in ways they hadn't considered, use this information in the report, newsletter or blog. You can also use the same report to gain the customer's interest in another of your products.

The value of the product is greater when a bonus is included. If you are just the affiliate of a product and not the actual seller, you can still benefit by letting buyers know that they can obtain your report once you have proof of their purchase. This brings them to you.

Give your short reports the title of special or bonus and include information such as your name and a link to your website in the report somewhere. Add permission to redistribute the report and you have given your customer a bonus they will consider valuable.

It costs nothing to create these reports unless you hire someone to write them for you. You gain an advantage over your competition by offering more. This increases your sales and both you and your customer feel satisfied.

 Another point why this works is because you will be seeing as more consistent and reputable. If someone care enough for their business they will build a reputation for it, not trying to get a quick profit and disappear, and this takes time. Think about it, that is exactly why you do your research before buying, if you cannot see a review or did not find anything about this person or business online you wont be very comfortable in buying form this person, specially if it was an expensive product or service. But if this person has a presence online for quite sometime, including the reports we are talking about in this article, it is much more likely you can buy from this person again, even recommend him through sharing his post.

 Reports here is one very good idea because if you are creating good contend, that is one of the most important factors to rank you online, as they say, “contend is king” when you are talking about SEO (search Engine Optimization)

 All this can account for online presence, you don’t have to be everywhere, but at least in some of the major places like these: Linkedin, YouTube, Blogs, Website, etc.

Did you ever wrote a article online? if you did share the link below online...

Keywords: internet business plan, small business advertising, business newsletter, business location, business competitors, business website, search engine optimization, pay-per-click marketing, business marketing tips

Viral Marketing 101 - Not Using It Could Kill Your Business

Creativity.

This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.

It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.

While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.

While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares.

The ALS Ice Bucket Challenge started in 2014. 

(see more at the end of this article)

Viral Marketing Overview

Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.

In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.

Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.

Using Viral Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them more popular. Remember the movie “The Blair Witch Project”?

Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.

Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.  

Below are some examples of successful viral marketing, after looking at them and considering all the viral ads you have seen put below in the comments the link for your favorite viral marking. 

A) Dove's "Real Beauty Sketches" campaign is the new face of viral marketing success. The uplifting promotional video generated record-breaking online interest, yielding more than 114 million views the first month. This was thanks in part to the Unilever brand's efforts to spread its message worldwide: Dove uploaded the video in 25 languages to 33 of its official YouTube channels, reaching consumers in more than 110 countries.


B) The ALS Ice Bucket Challenge became successful and viral with over 17 million people participating in the challenge worldwide. Many celebrities including Bill Gates, George W. Bush, Oprah Winfrey, Tom Cruise, Mark Zuckerberg, Rihanna, Tim Cook, Rafael Nadal, and Cristiano Ronaldo took part in the challenge.

C) The paving for pizza form domino pizza

The technology behind digital marketing

Developments in technology and the evolution of marketing are inextricably intertwined. Technology has underpinned major milestones in the history of marketing since its inception. The process tends to go something like this:

1 New technology emerges and is initially the preserve of technologists and early adopters.

2 The technology gains a firmer foothold in the market and starts to become more popular, putting it on the marketing radar.

3 Innovative marketers jump in to explore ways that they can harness the power of this emerging technology to connect with their target audience.

4 The technology migrates to the mainstream and is adopted into standard marketing practice.

The printing press, radio, television and now the internet are all examples of major breakthroughs in technology that ultimately altered forever the relationships between marketers and consumers, and did so on a global scale. But of course marketing isn’t about technology, it’s about people: technology is only interesting, from a marketing perspective, when it connects people with other people more effectively.

There are plenty of examples of technology through the ages having a significant impact on various markets – technology that may seem obscure, even irrelevant today. Remember Muzak.

The point is that technology has the ability to open up completely new markets, and to radically shake up existing ones. The mainstream adoption of digital technology – the internet, the software applications that run on it, and the devices that allow people to connect to both the network and each

other whenever, wherever and however they want to – promises to dwarf all that has come before it. It heralds the single most disruptive development in the history of marketing.

Whether that disruption represents an opportunity or a threat to you as a business who gets clients through advertising depends largely on your perspective. I hope the fact that you’re here means that you see it as an opportunity.

Social recommendation

When you share something in your social media, it means your friends will start to getting to know you by the things you share. Lets say you love to walk , perhaps you will share the trails you did in the past, how was your experience, perhaps what makes the experience better or even the products or shoes who make the walking more comfortable and enjoyable. If one of your friends is going to go for a trail experience he probably will trust your recommendations, and will seek your help in that matter. 

On the other side of the coin it is your name at stake when you give some recommendations, you don´t want to say something is good if you did not even taste it first, if you are recommending something base on receiving commission (if they discover that) you loose your credibility. So usually recommendation from a friend or even strangers are a good source of reliable information because people don´t appreciate to associate themselves with things or products they don´t approve first. 

the best part is you don´t have to pay to get those recommendations, if you only ask a customers for that , they usually will give it to you for free, it does represent also an opportunity for them to complain about something if the experience was not so good. 

that is valuable for your business for 2 reasons: you get your feedback to improve your business base on real assessment from your customers and also get your free review to publish on your website to increase sales. That service is not expensive and it is a great starting point as many other services we find today in online marketing. We call this reputation management.

There is a growing importance on social recommendations. According to a study by Mckinsey in 2014, social recommendations induced an average of 26% of purchase across all products categories. That should be enough for you not to underestimate the power of social media recommendation.