Search Engine Optimization (SEO), and Why You got to Use It.

 E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites. 

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next many years ahead or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

 Most people that use search engines use only the ten top search results in the first page, because those results is already enough to satisfy their question in the first place. Making it to the first page so become very important, more so to the top three is a barometer of a sites success in SEO. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

 So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one (or one of the top places), or maybe at least make your site income generating if you are selling something. The answer to the question what is SEO is this: Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

 The interesting thing is that the main technique for that is not a technique at all, that is just to provide good quality content and information. This topic just mentioned is very well explained in this other post, saying that SEO is about manipulating robots into treating your content as the best example of sought-after information, and not about social-optimized content.

 Think about why to do go to search engines in the first place. Usually to solve a problem or find something, if the search engine doesn’t bring good results you may stop using it. Search engines is always trying to bring you the best results so you can keep coming back. Good business always make clients come back for more. They cannot run advertising in their platform if no one is using their services.

 Search engines are becoming more complex and they keep implementing rules and algorithms to improve the results they bring to their clients in order to keep them happy and coming back. So do to a Search engine optimization for website is becoming more difficult and complex, specially if you are trying to figure it out the rules or try to cheat the search Engine. This is not necessarily bad news, in fact it is the opposite, it is very good for you as client trying to search for something (always getting good results) and as a business with a online presence.

Lets understand why is it good for business. Success should come to people who are hard working providing products with good quality and price. If you did invest in your business to have good quality (and that takes resources) you don’t want some one who did not took the necessary work to be unfairly ranked better than you. The most important factor for ranking better does not even cost money, and that is good content or quality information.

 If you are good in what you do, you probably know what you are doing, to use that knowledge to provide good content in your website is the best way to rank your position high. That is why SEO experts have a saying “content is king”

To understand the other factor is off course a good thing when you are planning to have a presence online so you will do the things in a smart way, if that is the case is always good to learn more so that you can do it yourself or hire the service without being fooled.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme. You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization purpose.

 You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

 Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding. Remember SEO is not like ads, when you stop running ads usually the clients stop coming, SEO is a long term results, but also cannot be achieved so fast like ads. Manick Bhan put it best when he said in his post "Google Ads Lets you Rent Traffic. SEO Helps you Own It."

 If you can part with some money, there are many sites in the internet that can help you with search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality, without saying nothing of many online marketing professional you can hire their services.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

Have you done some work trying to rank better your website? Have you got some results? Live your comments below…

SEO Basics - Yellow Corn School (coursify.me)