Monday, May 3, 2021

Create Bonus Reports to provide value to your costumers, so you will not disappear after them buying from you.

 Selling any product creates competition. Your job is to find a way to attract customers to your product in spite of the others similar to it.  One way to do this is to charge the same price and offer more than your competitors and by that I mean you can be offering just more information.

Taking articles you have previously published, or the knowledge of the product you have or any information related to field or area that your product fit in, giving them a new twist and turning them into reports can be just the edge you need. You can offer these reports as bonuses to buying customers. Maybe a newsletter, or maybe even telling them that they can follow you on your blog that they may not know it exist. You might even want to create a blog for that purpose if you did not have one.

Blogs cannot be create from overnight, or if you do all your post will have the same date of postage. Overtime you will have many posts that can add up and give you authority over what you are discussing, also giving value to your audience, they can be your customers or potential customers as they can attract more people than the ones buying from you. If you did not notice we are getting to the concept of branding. Most people feel that branded medicine works better, that is because branding increase the perception of value towards that specific brand, that does not necessarily means that the generic medicine is inferior, "Brand-name medications are not always better. Many of them are highly expensive," says Dr. Choudhry, from this article of Harvard Health Publishing (Do generic drugs compromise on quality?)

The reports you offer must relate to the product you are currently trying to sell. Maybe the customer would like to have more information on using your product or maybe it will benefit them in ways they hadn't considered, use this information in the report, newsletter or blog. You can also use the same report to gain the customer's interest in another of your products.

The value of the product is greater when a bonus is included. If you are just the affiliate of a product and not the actual seller, you can still benefit by letting buyers know that they can obtain your report once you have proof of their purchase. This brings them to you.

Give your short reports the title of special or bonus and include information such as your name and a link to your website in the report somewhere. Add permission to redistribute the report and you have given your customer a bonus they will consider valuable.

It costs nothing to create these reports unless you hire someone to write them for you. You gain an advantage over your competition by offering more. This increases your sales and both you and your customer feel satisfied.

 Another point why this works is because you will be seeing as more consistent and reputable. If someone care enough for their business they will build a reputation for it, not trying to get a quick profit and disappear, and this takes time. Think about it, that is exactly why you do your research before buying, if you cannot see a review or did not find anything about this person or business online you wont be very comfortable in buying form this person, specially if it was an expensive product or service. But if this person has a presence online for quite sometime, including the reports we are talking about in this article, it is much more likely you can buy from this person again, even recommend him through sharing his post.

 Reports here is one very good idea because if you are creating good contend, that is one of the most important factors to rank you online, as they say, “contend is king” when you are talking about SEO (search Engine Optimization)

 All this can account for online presence, you don’t have to be everywhere, but at least in some of the major places like these: Linkedin, YouTube, Blogs, Website, etc.

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Keywords: internet business plan, small business advertising, business newsletter, business location, business competitors, business website, search engine optimization, pay-per-click marketing, business marketing tips


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