Two Sides of the Coin

SEO stands for Search Engine Optimization, and that is NOT about a list of things you should do to rank first, on search engines like Google, but instead, is a process of things you do overtime that will improve your rank. 

There is two sides of the coin here. Now think about you are searching for a math course or a Forex book. You want of course to find relevant information on those subjects, quality information that perhaps can solve your problem, you are even willing to buy such a product that can solve your problem in that area. Now if you find only information that is useless and do not solve your problem, your trust in the search engine (or search methodology) will decrease to a point that you will look for another way (or other search engine) to look for what you want to find.

Now you are on the other side, trying to promote your website, if you could easily manipulate a search engine to rank you on the first page without deserving it, people who are looking for meaningful information to solve their problem will find your site useless (remember you end up in first without deserving). So you defeat the whole purpose of why you should appear in the first’s positions.

So… doing SEO it also more than anything else that it is to improve the quality of your website and information you display on it. It would be wise to understand about SEO so that you can take smart step about doing that, improving your rank as well as your product or information on that website.