Good advertising examples: Tucker 48 - A ingenious Advertising

This is one of  the good advertising examples, where he did advertise this car called "Tucker 48" without spending a dime. You can find the story of the production of this car at Wikipedia, the "Tucker 48".

The 1988 movie Tucker: The Man and His Dream is based on the saga surrounding the car's production. In this movie there is scene where the police chase the car. Preston Tucker took a chance to make that happen in the most crowded parts of the city so that people could see how much better his car was comparing to the police car. That was pure marketing that sometimes not even money can buy. 

Of course as an entrepreneur Preston Tucker did a lot of advertising to sell his car, to attract investors and so on. But I believe he was a smart Guy and saw that ads alone can do so much. That knowledge still apply in todays online market place, your ads will bring much better results if you brand is well known.

If people are commenting and sharing your posts (that is engaging with your business) as they did with Preston after he appears in the newspaper with the police chasing him, you are getting free advertising that works better even the paid adds.

Only 51 cars were made including their prototype before the company was forced to declare bankruptcy and cease all operations on March 3, 1949.