10 Reasons You Need to Market with Articles Now

Summary: Looking for a simple way to get an edge on your competition?  Article marketing is a proven tactic that addresses some key marketing strategies. Here are 10 exceptional reasons why you need to market with articles now!

 Keywords: Internet marketing, marketing strategies, article marketing, search engines

Looking for a simple way to get an edge on your competition?
Successful businesses who are in it for the long haul continually apply innovative marketing strategies and tactics to differentiate themselves and get that edge.  Writing articles is an excellent way to promote your business and on top of that, there’s probably a good chance that your competition is not using this tactic.  Face it.  It takes some time, skill, and effort to write and effectively use articles, that’s why the masses don’t do it however, those looking for an edge do. So why choose article marketing as one of you marketing tactics?  Here are 10 exceptional reasons: 

1)  It is quite simple.  People love to buy from and deal with the best.  Writing and effectively marketing your articles helps you position yourself as the expert in your field.

2)  Let's take this first concept a step further for reason #2.  Let’s be blunt here, as an expert, you can justifiably increase your rates and charge more for your products.

3)  If your articles are good and distributed properly, they can spread like wildfire and literally cause a viral marketing frenzy.  Ultimately driving business your way.

4)  A big part of Internet marketing has to do with the Search Engines like Google, Yahoo, MSN, Edge, etc.  It’s critical that we play their game.  That being said, Search Engines love content such as articles!  Many Internet marketers try the latest fad to trick Search Engines into getting a better ranking.  If you have a lot of time and/or money on your hands to keep up with the latest trends and the ever changing Search Engine rules, then do what you feel is right.  However, one tactic still holds true with improving Search Engine ranking, and that’s article marketing.

5)  People love to be and feel well informed – It helps them make better decisions.  Your articles can serve as the source for the input they seek.  And who better to buy from then the source that provided the information in the first place.

6)  Talk about getting major bang for the buck, articles can easily be repurposed in a variety of ways.  For example:
◆ They can become content for your or someone else's newsletter;
◆ Used as free giveaways to prospects/clients, in seminars, at networking events, etc;
◆ Used to spark conversation in a blog or an online networking groups
◆ Combine multiple articles into an eBook, book or info-product that can be sold or given away in exchange for contact information;
◆ Become the basis for a live seminar
◆ And we can go on and on and on.

7)  Articles when distributed properly are a great way to stay in touch with clients and prospects.  Studies have shown that on average it takes around 7 to 13 touches before a prospect buys.  Why not use articles as some of those touches?  This will help continually boost your prospect’s perception of you as someone who consistently adds value.

8) As a complementary reason for number 7,is that why business who have more “branding” and we can call writing articles as branding efforts, when they run ads they can drive so much more and better results from those who did not have any branding efforts.

 9) Writing articles is a long-run strategy to use in adverting, it is free and surely drive results that keeps coming for a long periods of time since your efforts have stopped. In 2011 I did was excited about leaning and trading in the Forex Market, I did end up putting my experience of trading in a book with a purpose to teach people they can learn trading without loosing money, that is the opposite view of many who thinks trading is about making a profit and not loosing money. I did promote my book by writing some articles and that was 10 years ago, those articles keep driving traffic to my bookstore where my book still making good sales.

 10) Writing those articles is the same as building a foundation where you can establish a solid brand name for your business. The more you were known among your potential customer the better results you will get when you run any marketing campaign or ads, it is like fertilizing the soil before you plant the field, for sure your results will reflect that.

 11) (bonus) Writing an article gives you the opportunity to do a “CTA” known as “call to action” on your audience, some people don’t make more sales because they don’t make an offer or invite their reader to do something, it is not like you have to do this every time, but when you do you are more likely to engage your audience and perhaps get some feedback from them. For example I could finish this article here but instead of doing that I am inviting you to share your comments below and also if you have any experience in writing an article and how that did help your business, just like the example I give on reason number 9 where writing the article helped me to promote my book.

We live in an age where information is king.  We all know something others would be interested in knowing.  Share your knowledge and like a magnet you’ll draw your prospects towards you.

Keyword Density - Simple ways to check the density.

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:

◆ Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.

◆ Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.

◆ Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.

◆ When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.

◆ Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

Use Keywords In Page Titles for SEO purposes.

 

It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it's worth considering it in relation to them. Whatever text one places in the title tag (between the <title> and </title> portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft's Internet Explorer or OPERA.

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.

The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.

Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.

SEO Basics - Yellow Corn School (coursify.me)

Search Engine Optimization (SEO), and Why You got to Use It.

 E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites. 

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next many years ahead or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

 Most people that use search engines use only the ten top search results in the first page, because those results is already enough to satisfy their question in the first place. Making it to the first page so become very important, more so to the top three is a barometer of a sites success in SEO. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

 So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one (or one of the top places), or maybe at least make your site income generating if you are selling something. The answer to the question what is SEO is this: Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

 The interesting thing is that the main technique for that is not a technique at all, that is just to provide good quality content and information. This topic just mentioned is very well explained in this other post, saying that SEO is about manipulating robots into treating your content as the best example of sought-after information, and not about social-optimized content.

 Think about why to do go to search engines in the first place. Usually to solve a problem or find something, if the search engine doesn’t bring good results you may stop using it. Search engines is always trying to bring you the best results so you can keep coming back. Good business always make clients come back for more. They cannot run advertising in their platform if no one is using their services.

 Search engines are becoming more complex and they keep implementing rules and algorithms to improve the results they bring to their clients in order to keep them happy and coming back. So do to a Search engine optimization for website is becoming more difficult and complex, specially if you are trying to figure it out the rules or try to cheat the search Engine. This is not necessarily bad news, in fact it is the opposite, it is very good for you as client trying to search for something (always getting good results) and as a business with a online presence.

Lets understand why is it good for business. Success should come to people who are hard working providing products with good quality and price. If you did invest in your business to have good quality (and that takes resources) you don’t want some one who did not took the necessary work to be unfairly ranked better than you. The most important factor for ranking better does not even cost money, and that is good content or quality information.

 If you are good in what you do, you probably know what you are doing, to use that knowledge to provide good content in your website is the best way to rank your position high. That is why SEO experts have a saying “content is king”

To understand the other factor is off course a good thing when you are planning to have a presence online so you will do the things in a smart way, if that is the case is always good to learn more so that you can do it yourself or hire the service without being fooled.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme. You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization purpose.

 You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

 Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding. Remember SEO is not like ads, when you stop running ads usually the clients stop coming, SEO is a long term results, but also cannot be achieved so fast like ads. Manick Bhan put it best when he said in his post "Google Ads Lets you Rent Traffic. SEO Helps you Own It."

 If you can part with some money, there are many sites in the internet that can help you with search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality, without saying nothing of many online marketing professional you can hire their services.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

Have you done some work trying to rank better your website? Have you got some results? Live your comments below…

SEO Basics - Yellow Corn School (coursify.me)

Create Bonus Reports to provide value to your costumers, so you will not disappear after them buying from you.

 Selling any product creates competition. Your job is to find a way to attract customers to your product in spite of the others similar to it.  One way to do this is to charge the same price and offer more than your competitors and by that I mean you can be offering just more information.

"wednesday, july 29, 2020" I cannot modify the date when my post was published

Taking articles you have previously published, or the knowledge of the product you have or any information related to field or area that your product fit in, giving them a new twist and turning them into reports can be just the edge you need. You can offer these reports as bonuses to buying customers. Maybe a newsletter, or maybe even telling them that they can follow you on your blog that they may not know it exist. You might even want to create a blog for that purpose if you did not have one.

Blogs cannot be create from overnight, or if you do all your post will have the same date of postage. Overtime you will have many posts that can add up and give you authority over what you are discussing, also giving value to your audience, they can be your customers or potential customers as they can attract more people than the ones buying from you. If you did not notice we are getting to the concept of branding. Most people feel that branded medicine works better, that is because branding increase the perception of value towards that specific brand, that does not necessarily means that the generic medicine is inferior, "Brand-name medications are not always better. Many of them are highly expensive," says Dr. Choudhry, from this article of Harvard Health Publishing (Do generic drugs compromise on quality?)

The reports you offer must relate to the product you are currently trying to sell. Maybe the customer would like to have more information on using your product or maybe it will benefit them in ways they hadn't considered, use this information in the report, newsletter or blog. You can also use the same report to gain the customer's interest in another of your products.

The value of the product is greater when a bonus is included. If you are just the affiliate of a product and not the actual seller, you can still benefit by letting buyers know that they can obtain your report once you have proof of their purchase. This brings them to you.

Give your short reports the title of special or bonus and include information such as your name and a link to your website in the report somewhere. Add permission to redistribute the report and you have given your customer a bonus they will consider valuable.

It costs nothing to create these reports unless you hire someone to write them for you. You gain an advantage over your competition by offering more. This increases your sales and both you and your customer feel satisfied.

 Another point why this works is because you will be seeing as more consistent and reputable. If someone care enough for their business they will build a reputation for it, not trying to get a quick profit and disappear, and this takes time. Think about it, that is exactly why you do your research before buying, if you cannot see a review or did not find anything about this person or business online you wont be very comfortable in buying form this person, specially if it was an expensive product or service. But if this person has a presence online for quite sometime, including the reports we are talking about in this article, it is much more likely you can buy from this person again, even recommend him through sharing his post.

 Reports here is one very good idea because if you are creating good contend, that is one of the most important factors to rank you online, as they say, “contend is king” when you are talking about SEO (search Engine Optimization)

 All this can account for online presence, you don’t have to be everywhere, but at least in some of the major places like these: Linkedin, YouTube, Blogs, Website, etc.

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Keywords: internet business plan, small business advertising, business newsletter, business location, business competitors, business website, search engine optimization, pay-per-click marketing, business marketing tips