Tips to Get Repeat Web Traffic. Very simple examples of what can you do.

1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.

 

2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.

I am doing exactly this item number 2 on this page 

3. You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.

I do this one too, sometimes you can see some of my courses like SEO on Udemy platform with a discount or for free on "google my business page", website, LinkedIn page, or even here on my blog

4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’. 

5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

here at "Blogger.com" you can notice those "share" buttons, I did not nothing, they are already done for your user here in this blog platform. 

 6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.

7. Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.

8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.

8. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.

9. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.

What are you doing with your time? Use it in a way you wont regret latter.

 From one research I did make this post you can see in the picture. Very often I end up sending it to people I talked everywhere.... that post help us to align our most important goals with the time we have. That is because it is so easy to get cough up on the "rat race" of our busy days...

As you can notice from the answer on the research no one said they regret they did not spent more time in the office, or more time working, or they regret that they did not make enough money. All the answers were related to fulfilling good relationships.... 

The better relationships you have the less regrets you will have by end of your life. Since many years ago I try to live in way that reflect that believe because I think it is true. For example, now I am divorced and alone in China as a University teacher but I still make the priority in my time to talk to my kids that are living in USA with their mother. To be honest the time we spent online together is the best time anyone can wish for...

We do play chess, Risk, naval battle, among others....

here is me playing with my kid

I am famous for being a very economic person, some of my friends tell a joke saying if I go swimming with a effervescent medicine on my hands, it can arrive dry on the other side of the swimming pool. This is them comparing how tied up I hold money matters....

Even thou I feel money is very important (we need it to survive in this world) I also do know that it will not matter to much to the place we are going after this life. So I made lot of my life decision accordingly.

I left our home (the house we live in) to my ex-wife without fight for it, I did believe she need a good place to live as well our kids, but she end marring again and moving out to USA. So again I let my kids go with her while I could prevent that for happening just by not signing the authorization paper for them leave the country. I have learn by reading therapeutic book that small kids would miss mother much more than father, so made this decision for their well being not mine.

Now I do keep making the effort to be available to them wherever and whenever they need, and for now that is mostly online.

I just wrote this article because sometimes we need someone or something like this article to point us out to the right direction in life, so we can start making better decision in life, at least the ones who we will not regret when we arrive to the point the research I just talking about in the begging of this text.

I hope you did enjoy reading this text, also hope it makes you wonder and reflect where are you going, perhaps you want to share in the comments below your story and if this insight was helpful.

This blog is about marketing and related subjects, but as you can see.... not loosing sight of the most important things in life can make a huge difference in how you enjoy life and have your peace of mind.

Let me recommend Chris Bailey and his post about 7 Ways To Better Use Your Time, it is a very nice reading.

Online Presence. How important that is?

 There is no yellow pages anymore, at least like there is to be in the past. I am afraid I have to explain what it "means yellow pages" for the newer generation. So here it goes: Yellow pages were part of the phone book , where telephone companies have to publish annually, where you could find the end phone numbers and address of commercial entities (this part was printed in yellow pages)

So if you have a store your number will appear in the phone book, but also for the purpose of advertising you publish your number on  the yellow pages, here you could buy a bigger space for your number as it works more as an ad space.

In my country at least some people would say if you were not on the yellow pages you were not on business, meaning people could not find you.

Is very safe to say that the Online space is what yellow pages were used to be in the past, that is why the paragraph from the picture above "... One of the top 3 reasons of start-up businesses failing is they didn´t have an online presence" make a lot of sense.

Hope you get the message, if you are opening up a business, do not go on before placing a online presence where people can find you.

Costumers will love to hear from you.

That is because they buy from you. If you love ice-cream and the ice-cream shop owner make the effort to tell you the ice-cream you love has just been made, it is fresh, and it is on promotion... you will love  him for it. I have such an experience.... not with ice-cream

My wife (well my ex-wife....) had once a Patchwork store while we were still married, and I helped in the store, and I did found out pretty quick that the costumers loved to hear from me when the new load of Patchwork fabric just arrived, they loved also when I told them we were on promotion, they also loved when their requested supply arrived and I told them they can come to pick it up.

 I wished to say it was because of my personality but it was not the reason they loved to hear from me. At that time I had a blog and a website but did not much else. My mistake.... 

To take advantage of online presence without many other tools that comes with it is like living below the full potential of your business. Don´t do that....

It was not a completely disaster because I used to text my clients on their cell phone to tell those things they love to hear from me, witch makes me happy too because my sales increased a lot because of such small action.

Today the market has change a lot and everyone has a mobile phone in their hands and it is so much easier to make your clients happy (Remember they love to hear from you). You don´t have to do it yourself, to hire someone to do it for you will also do the trick and will be worth it. 

business card picture

Today costumers can hear from you in many different ways, but most of them will prefer to hear from you on their favorite social media platform, don´t be afraid to build up your audience... your customer will love you because of it. Remember, when you advertise to YOUR audience, the Facebook group community, your results will be so much better, this concept is better explained in this following video: