Arthur Brisbane, (born Dec. 12, 1864, Buffalo, N.Y., U.S.—died Dec. 25, 1936, New York City), U.S. newspaper editor and writer, known as the master of the big, blaring headline and of the atrocity story
Arthur Brisbane was a run-of-the-mill newspaperman, no better and no worse than a thousand others in his profession, until William Randolph Hearst spread his name on the front page of all his newspapers; then he became America’s leading columnist. I can name a hundred men who can write better stuff than anything Brisbane ever wrote, but you would not recognize one of them because they have not been properly promoted. (From the Book - How To Sell Your Way Through Life)
By ‘‘promotion experts,’’ I do not mean advertising men. Promotion is one thing, advertising is something entirely different. Promotion, the sort to which I have reference, is the art of keeping an individual (or thing) favorably sold to the public all the time. Perhaps this is why some people or business feel they have a name (brand) to care for and you see their adds all the time such as famous brand as coke.
Online presence is a fundamental thing for any business nowadays specially when to have a website can be done for free (that is the minimum) but better results can be achieve when done with professionalism
No comments:
Post a Comment