I help small business get more customers through online marketing (specially Search Engine Optimization - SEO), also I do share ideas and stories about advertising and self-development in here.
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It’s always one of those “I can’t believe its true” moments for new affiliates once they discover the world of affiliate marketing. When they realise you don’t have to worry about product development or shipping. They immediately jump on board, forgetting to perform their due diligence on the company they are joining. Then soon afterwards they expect to start making money within weeks of starting, but reality always strikes. They are yet to be millionaires. Here are some mistakes and tips on how to avoid them.
1) Lack Of Patience: Patience is a Virtue like they say. It took years for MacDonald’s to be a successful; it took years for Microsoft and other big companies to take off to success. Infact most business takes up to 5years to start seeing profit. Treating your affiliate business as a real business is important. Super affiliates that earn $20,000 a month took years to get to that point. Research a program before signing up. Commit to stick it out. If they offer guides and training take advantage of it. Update and maintain your site with fresh contents. Don’t jump ship when the going gets tough.
Now I want to make a very important point, if the best option always was to handle your own advertising, there would not be affiliate marketers, some business owner fell they should outsource their marketing while freeing more time to do what they do best, to handle other important parts of their business that they have expertise of.
In the physical world, you can distinguish a business because of its structure, window displays, or signs. You can tell that a bank is a bank, or a clothing store is indeed a clothing store. You probably have also heard that sometimes a successful business is because of its location, as you may guess some locations are better than other. A pizzeria for example located on a very busy corner can be much more successful than the one located where there is no traffic at all. I am not saying you cannot drive people to the last one, what I am saying is the first one has the advantage of free traffic closed by.
In the Internet, however, it is an entirely different story altogether. Your domain name is the only clue to your online business. You do not have visual clues: no location, no look, and no store design. Instead, users have to type in a word or a set of words to reach your site. Your prospective visitor has no way of knowing what your site is all about until he/she finds it and reads its contents. Who can ever tell that Amazon.com sells books? (in the begging at least) Or that Excite.com was a search engine?
Your domain name can spell your success on the Internet. A good domain name is
the best asset you can ever have. It can make your business stand out in the
crowd, or just float aimlessly in space.
The need to provide immediate clues to an online business led to the prevalence
of generic domain names. Generic names instantly provide the user with an idea
of what a business is all about, what to expect and look for in a site. For instance,
Etoys.com is a toy store.
The temptation of the generic name has been so powerful; that some companies
even paid ridiculously high prices to get the name they want.
However, generic names do not necessarily create the “buzz” that you'd like
surrounding your website. Branding has always been about proper names: McDonald's
did not name their store Hamburger. Hertz is not called Car Rental. FedEx is
not Mail Carrier. Kodak is not Photographs. Microsoft is not Computer Software.
For better branding results, your domain name should be memorable and easy to
remember. Remember the following tips when creating a domain name.
◆ The domain name should be short
◆ The domain name should be simple
◆ It should be suggestive of your
business category
◆ It should be unique
◆ It should be easy to interpret
and pronounce
◆ It should be personalized
◆ It should not be difficult to
spell
◆ It should not be difficult to
remember
Domain
names can be registered through many different companies (known as
'registrars') - a listing of these companies is available at ICANN: http://www.icann.org.
Using expired domains to skyrocket your traffic
At some point while you're building your website, you're going to
have to buy a domain name. This is the address that users type into their
browsers to reach your site. That takes about five seconds, and depending on
the name you want and whether anyone else owns it, it won't cost you more than a
few bucks.
But domain names are also a golden opportunity to make some easy money.
I'm not talking about Internet real estate, where you buy up good names and
sell them on for a profit—if you haven't got into that now, forget it. The
bottom's fallen out of the market and the best domains are long gone.
I'm talking about expiring domains.
Thousands of webmasters invest time, effort and money to promote their site and
build up traffic. Many of them then lose interest and move on, leaving their
site active. That means that although they still own the domain, they're not actively
promoting it. But they don't need to. All the automatic marketing systems
they've put in place are still bringing in traffic. The site runs itself.
Now, at some point the ownership of those domains is going to expire. If you
snap up those domains once they come back onto the market, you've got a
pre-built stream of customers. You can either rebuild the site, or redirect the
traffic to your domain. You could set up an affiliate program get paid for
users someone else paid for.
It's that easy. There are tons of options, and lots of easy ways to make lots
of money with very little effort. Opportunities like these are
everywhere. you just need to do a little research.
When you sell from a website, your customer can
buy your products 24 hrs a day and also your customers may be from other states
that are thousands of miles away. Always provide contact information, preferably on every
page of your website, complete with mailing address, telephone number and an
email address that reaches you. People may need to contact you about sales,
general information or technical problems on your site. Also have your email
forwarded to another email address if you do not check your website mailbox
often. When customer wants to buy online provide enough options like credit
card, PayPal or other online payment service.
Just don’t focus on the home page, keywords and titles. (1/3)
