Choosing A Domain Name Effectively, perhaps by taking advantage of choosing a expired one that has good metrics in the past.

 In the physical world, you can distinguish a business because of its structure, window displays, or signs. You can tell that a bank is a bank, or a clothing store is indeed a clothing store. You probably have also heard that sometimes a successful business is because of its location, as you may guess some locations are better than other. A pizzeria for example located on a very busy corner can be much more successful than the one located where there is no traffic at all. I am not saying you cannot drive people to the last one, what I am saying is the first one has the advantage of free traffic closed by.

In the Internet, however, it is an entirely different story altogether. Your domain name is the only clue to your online business. You do not have visual clues: no location, no look, and no store design. Instead, users have to type in a word or a set of words to reach your site. Your prospective visitor has no way of knowing what your site is all about until he/she finds it and reads its contents. Who can ever tell that Amazon.com sells books? (in the begging at least) Or that Excite.com was a search engine?

Your domain name can spell your success on the Internet. A good domain name is the best asset you can ever have. It can make your business stand out in the crowd, or just float aimlessly in space.

The need to provide immediate clues to an online business led to the prevalence of generic domain names. Generic names instantly provide the user with an idea of what a business is all about, what to expect and look for in a site. For instance, Etoys.com is a toy store.

The temptation of the generic name has been so powerful; that some companies even paid ridiculously high prices to get the name they want.

However, generic names do not necessarily create the “buzz” that you'd like surrounding your website. Branding has always been about proper names: McDonald's did not name their store Hamburger. Hertz is not called Car Rental. FedEx is not Mail Carrier. Kodak is not Photographs. Microsoft is not Computer Software.

For better branding results, your domain name should be memorable and easy to remember. Remember the following tips when creating a domain name.

◆ The domain name should be short
◆ The domain name should be simple
◆ It should be suggestive of your business category
◆ It should be unique
◆ It should be easy to interpret and pronounce
◆ It should be personalized
◆ It should not be difficult to spell
◆ It should not be difficult to remember

Domain names can be registered through many different companies (known as 'registrars') - a listing of these companies is available at ICANN: http://www.icann.org.

Using expired domains to skyrocket your traffic
At some point while you're building your website, you're going to have to buy a domain name. This is the address that users type into their browsers to reach your site. That takes about five seconds, and depending on the name you want and whether anyone else owns it, it won't cost you more than a few bucks.

But domain names are also a golden opportunity to make some easy money.

I'm not talking about Internet real estate, where you buy up good names and sell them on for a profit—if you haven't got into that now, forget it. The bottom's fallen out of the market and the best domains are long gone.
 
I'm talking about expiring domains.
 
Thousands of webmasters invest time, effort and money to promote their site and build up traffic. Many of them then lose interest and move on, leaving their site active. That means that although they still own the domain, they're not actively promoting it. But they don't need to. All the automatic marketing systems they've put in place are still bringing in traffic. The site runs itself.
 
Now, at some point the ownership of those domains is going to expire. If you snap up those domains once they come back onto the market, you've got a pre-built stream of customers. You can either rebuild the site, or redirect the traffic to your domain. You could set up an affiliate program get paid for users someone else paid for.

It's that easy. There are tons of options, and lots of easy ways to make lots of money with very little effort. Opportunities like these are everywhere. you just need to do a little research.