Does a convenient store can profit from online advertising ?

Some owners of small business may thing they don´t need or will benefit from running online ads because they have LOCAL business, they are not trying to sell globally one on the internet, but that may not be necessarily be true. 

Online ads can target specific audiences as much as specific areas too. There is even some services called "local SEO" that are specific to improve your ranking is search engines from a target location, meaning you will be ranked based on your location, If someone is searching for a convenient store in another city you probably will not show up on the results, but if they are close to your store that is different story.

Imagine if your stock of yogurt on the fridge is about to expire, if you have a online audience, perhaps a facebook page, or Google my business, you can put that product on promotion, people who are close to your store and belong to your facebook community or even follow your business on any other media can see the promotion and take advantage of it

It doesn´t stop there, you can be running promotions all the time not because of expiration dates of products, if you running promotions all the time you are increasing the sales of your store.