More than ever people are going to buy from you because of your values and what YOU stand for instead of cheap prices + sales tricks.

 This title is a bold statement but I guess if you have been around for a while you have been victim for the system and unscrupulous companies and tricks for the purpose of just selling more. Because of that and some previous experience I become skeptical and careful to make decision regarded where to spend my money when hiring for services and everything else.

 

When we talk about branding, that is just building up the values of brand based on, or in other words what you or your brand stand for. You start do have a reputation for the way you do business and people now recognize that and they buy it from because of that.

 Big companies can have a reputation too, but when they become big , maybe too big, meaning they become public by raising money from the stock market, not been manage as small business anymore but by CEO and its committee They also get a lot of pressure from the market who want so see the stock to raise. Them, comes to play the biggest temptation to make more money than to stand loyal to its foundational values…

 We have seem many companies to change in the course of its development but the customer always vote with their choice and money to buy from who they believed stand for what they are in agreement with. How many times you have seem somebody buying a more expensive product from the competitor because they care for environment and they want to support that, or buy from that company for any other reason they want to support

 Technology, more specific the internet, has made the information much more accessible than before, we can buy and have business all around the world with the simple click of a mouse in the comfort of our homes or even in palm of our hands using our cell phones. With this increased market we also find hard to find out who deserve our trust, so in that sense we as clients are becoming more difficult to convince, and we resort to some tools to make our decisions. For example to buy a book we always look for the reviews on that book.

Today I just saw this event “Factor X live” a Brazilian advertising company claiming that people are preferring to buy from companies who approach them organically, that means people are ok with advertisement who are not perfect as long as they were honest, perhaps they prefer to see the owner of a English school talking honestly about his school than an ad professionally made using actors. Internet is making this possible, any small enterprise can reach millions of people with a very small budget for a very efficient online marketing, specially for information products that can be delivered instantaneously from the internet.

 If you never have try this before, meaning to have a online presence, perhaps you should try, it is never being so much easy and cheap to get your words and business to so many with so little to invest. Stick to your values, remember people are looking for you because of them,…. You can even hire someone to manage your online presence, as many business always bought some adverting in the past, nothing wrong with that….

 I want to conclude this article inviting you to share how it is been your Online experience ?? Good or bad ? not been online yet, in that case why ?