What makes great business great?

That may be a composition of lots of things, but one thing is for sure, that is not advertising. Because if you advertise a business that is not great, people will come to your doors, and may never comeback because the experience is not good.

But in the other hand, Online marketing or digital advertising have great tools to help you improve your business, not only get more costumers, but actually help you improve your business. Part of what makes your business great is the costumer experience, and listening to your costumers is a big part of it.

Tools like the one who allowed your costumer to leave a review or suggestion to you is important to have, more important than that is to answer your costumer, given them a feedback, it shows you care about them and your business. It validates them, makes them feel heard,....

So actually listen is what makes their experience memorable, I remember when I did work in sales at a phone company, there were people who waited more time to be attended by me, we always had a good talk and as a consequence to that we also had the sale by the end of our interactions....
This are the things we learned to be a good listening practice:

1) Not talking when others are speaking
2) Letting others know you’re listening through facial expressions and verbal sounds (“Mmm-hmm”)
3) Being able to repeat what others have said, practically word-for-word

But there is more to it, in a study they analyzed data describing the behavior of 3,492 participants in a development program designed to help managers become better coaches. This is what they discovered about listening:

1) Good listening is much more than being silent while the other person talks.
2) Good listening included interactions that build a person’s self-esteem
3) Good listening was seen as a cooperative conversation.
4) Good listeners tended to make suggestions

If you want help in setting up some tools like the ones we talk in this article, feel free to book an appointment with me.