An excellent product without marketing is not good as much as a bad product with good marketing.

The title of this article is to say that IT doesn´t matter how good you are, if no one knows that you will not get hired easily, in fact the title is talking about a product, but it doesn´t matter too, because the concept can be applied in both situations. 

After one year in China when the time comes for me to renew my teaching contract I was wondering what if I could not renew the contract, could I be able to find a job anywhere else?

I realized that I still did have my job back in brazil, I was on my 2 years license, and because of that I wasn´t to much concerned about it, but I did not wanted to go back to Brazil yet. At that time if I had to look for another job, I did not knew how good my chances were to get another one.

I decide to chance that or improve my chances, even thou my students like me and thought I was a good teacher no one else knew that. I  start to do some marketing..... of  myself

1) I did start collecting from my best students some letter of reference (on the end of this article you can one of those)

2) I did a video of self introduction as many employers would ask that to have a first impression of you, I did not stop there,...  Now I have many videos on YouTube about my teaching experience, one of them are the recording of one of my extra lectures I did as a volunteer.

3) I started increasing my network among the students, not my own students, but from other courses at the university, my strategy was simple and effective. I never eat alone at the university canteen, that alone was responsible for many acquaintances. Now after 3 years in China, sometimes I have a job offer that came from the advertising of some students I meet at the canteen or English corner activity

4) I did published a paper on a Conference here in China. My paper was about improving someone's interpersonal skills and confidence, that has everything to do of what I am doing doing, not been shy, talking to everybody, never loose a chance to make a friend every where I go. Next year they invite me again to participate on another conference, I could not go but here is clip of me giving my blessing to the participants. 

5) Since I was already preparing a lot of material to teach at the university, I did a little extra work and convert those material on a online class at the Udemy platform.

I could stay teaching my classes at the university without bothering in doing anything of those things I just point out, I did not have to do any of those things. I must say trying out those new things as in a pretext of marketing myself I did not only increase my employability, but also make my experience in china so much more enjoyable 

Recommendation letter for Marcelo Gameiro:

Changsha / Hunan / China - February 23, 2020

 To Whom It May Concern:

As a student of Hunan University of Finance and Economics, I’m writing the recommendation letter with great sincerity to furnish you with my knowledge of my teacher Marcelo Gonçalves Gameiro in support of his application to work in your company/university. If this letter be of any assistant of your processing of his application, I will be much delighted.

At first, let me introduce myself briefly, I am a junior from HUFE (Changsha) and my major is accounting. In the second half of 2018, I worked as a foreign teacher assistant in the Office's International Exchange and Cooperation Office of the college, and was responsible for welcoming foreign teachers and familiarizing them with the campus environment, that’s why I first met Marcelo, therefore Marcelo is not only my teacher of securities investment, but also my foreign friend.

Next, I would like to elaborate my outlook of Marcelo from the perspective of a student and friend. I hope these will help you to know Mr. Gameiro better. Marcelo has all the requirements for a good teacher. He is tempting, patient, careful and responsible. I remember that in the first class, because the students were not used to teaching in English, and the subject of securities investment was quite difficult, some students did not give much concentrate in the class. Marcelo noticed that in time and communicated with me after class. After figured out the specific situation, he changed the teaching method. In the following courses, Marcelo inserted a lot of interesting pictures in the PPT and used his own personal experience as a case to analyze, the enthusiasm of the students has improved significantly

Marcelo not only devoted himself to teaching, but also helped students to establish the right values. He encouraged students to try more new things, study extensively and never stop learning. He said some words to me which impressed me so far, “Your education, your knowledge, is the only thing that anyone can’t take away from you.” His guidance helped me at that time, refreshing the perception of a freshman who was still in the ignorant stage. I studied harder and seized every opportunity to improve myself. At present I have received a national scholarship and got good performance in some competitions. After one year, I am going to the UK to get further study. None of these achievements can separate from Marcelo's guidance to me when I was in college. Every time I share some of my progress and achievements with him, he is sincerely congratulate and happy for me, because he not only treats students as the person of imparting knowledge, but also friends who can make progress together.

I sincerely hope my recommendation will receive your favorable consideration and please do not hesitate to inquire further if I can be of help to you.

Sincerely, Li Jing (Iris)

Why online marketing is such a powerful tool to promote your business.

 A school of thought advocates that the quality of the products and services offered is the most singular factor necessary for a business to advance its prospects. The proponents of this approach believe that once the quality of goods and services is top-notch, the client will be happy. They advocate that a satisfied customer will return to order for more of such services or goods. While that may be true, a novel emerging approach notes that although the quality of products and services is crucial, it is not enough to keep a business floating. A business grows, develops, and becomes profitable as its revenue base expands. A satisfied customer will come back, but with marketing strategies in place, one happy customer can reach and persuade 50 others. Thus, excellent quality must go hand-in-hand with an efficient marketing system to boost a business by creating a wide range of customer outreach.

In this book you can find the best guide to take advantage of one of the most efficient and cheaper ways of doing marketing today.
►Why marketing is the heart of your business, and where is the best vehicle to do marketing today.
►Why online marketing is the most efficient way of doing marketing today.
►Why online marketing efforts last longer than others methods.
►How can you put your business online for free (and other methods too)

How to use this tracker from LeadsLeap for FREE to monitor your real traffic.

Make no mistake, there will be traffic on your website that will generate from bots and fake sources. Sometimes you will be paying for ads from a less than a reputable source to get some traffic. How to know the difference from real traffic from the fake ones. And if you can prove the traffic is not real, good for you - you can cancel the service and even ask for a refund. The main advantage is to stop paying for ads or services that are not delivering what they promise. 

What can it track?

1) Total clicks (most trackers can only give you this)

2) Unique visit

3) Real visit (proprietary)

4) Response (proprietary)

5) Conversion

6) Surfing duration (proprietary)

7) Traffic source (automatic + custom source on the fly!)

8) Country

How does the Tracker differentiate clicks from real visits?

The Tracker monitors browser's visibility and user activities such as mouse movement, scrolling, finger browsing and clicking.

If someone opens your link in the background and never really look at it, or if it is a click from web spider, robots or some kind of software, the tracker will register no activity from the click.

On the other hand, if it is a genuine visit, the system should register at least 1 second of surfing activity.

Using this methodology, we can effectively differentiate clicks from visits, by defining a Real Visit as a click with at least 1 second of activity.

How is surfing duration measured?

Every 5 seconds, the Tracker will re-monitor the user activities such as mouse movement, scrolling, finger browsing and clicking. If any of the activities is detected, the Tracker will increase the surfing duration by 5 seconds.

If no activity is measured in a 5 second interval, the surfing duration will remain unchange, until the next 5 seconds.

The surfing durations will be presented it in a chart like this:

There are good and free tools out there you can use for free, off course if you decide to pay there will be plenty more tools you can use , but this one is free. You can try by clicking here

If you know any Free and good tools that can be used in online marketing advertising please share in comments below.

SEO Services

SEO Basics - Yellow Corn School (coursify.me)

 

SEO Services - What do you need to know before deciding between to hire SEO services or do it by yourself.

Business who are struggling how to best advertise online, probably have tough of what is SEO and why is that so important? If that is you keep reading because you will learn what it is SEO, why is it so important and how to decide between hiring or doing SEO by yourself.

SEO Basics - Yellow Corn School (coursify.me)

• Are you new in the digital world and are looking forward to market your products or services on online platforms?

• Do you have any idea about Search Engine Optimization (SEO)? Do you want to know how SEO works and what its importance is for online marketing?

Ifyes, you need to continue reading the following lines as these areall about SEO and will help you understand every bit of it.

If you are not a new business, you probably had to face the decision to move from traditional marketing to online. In that case, you would have to learn things such as online marketing tools and concepts like SEO. Is it worth learning, and do it by yourself, or is it better to hire someone else to do it for you? If you find yourself in such a dilemma, this book will help.

The book “What do you need to know before deciding between hiring SEO services or doing it by yourself?" is perhaps the most comprehensive guide related to SEO that throws light on all the relevant and significant aspects of Search Engine Optimization. The book does not jump to the technical ideas straightaway. Instead, it follows a step-by-step approach so that the amateurs of the field can have a thorough understanding of the topic. The book majorly revolves around the discussion about the very basic concepts of SEO, along with throwing light on the elements associated with this domain. It follows by talking precisely about the strategies used for running SEO campaigns.

After a detailed introduction, the book moves on to talking about the history of internet research to let people understand how things work on these platforms. It will also give information about how online mechanisms have changed since the arrival of smartphones. In addition to that, the book also discussed SEO in terms of the e-commerce business industry as the online business industry is now booming more than ever.

The book is written in the simplest possible manner by considering that the readers have no prior idea about these ideologies and mechanisms. Therefore, everything is discussed in detail by combining the technical terms and discussing them in terms of simple terminologies. A person who has no idea about online marketing and search engine optimization will find this book extremely helpful as it is easy to understand.

However, the major portion of the book revolves around whether the people should do the SEO tasks themselves or they should be hiring specialists to do the job? It turns out that unless a person is extremely expert in the field, he must be taking the services of the professionals who have been in the industry for long enough now.

Once you are done with reading the whole book, you will have a clear understanding of about:

• SEO History & Basics

• Major SEO Strategies

• SEO & E-Commerce

• Thinks to Remember While hiring SEO Experts

If you are convinced about the significance of the above-mentioned concepts and you think that such know-how can prove to be beneficial for you, then you need to make up your mind to buy this book at the earliest. Hence, waste no more time and move your cursor towards the Buy Now button to get the maximum benefit from this comprehensive SEO-based knowledge.

What is bad for some people is always good for other people.

 You can take this as an opportunity. What I meant is when something bad happen it because of what side are you in. Let me give you an example and everything will be more clear: when the light goes out (bad for most people) the ones who are in the business of manufacturing candles may see a increase in sales. So instead of always blaming for the bad who happen in your life, perhaps you can exercise your faculties to see what is the good you can make out of that.

Few days ago (July 20, 2021) we had a flooding here in the city where I just move in. That was really bad new for almost everyone, my social media was flooding also with videos from disasters who happen because of the flooding, like the picture below

Left side was inside of subway train, and right side was outside on the streets

We all are humans, and as such we follow the natural tendency of everyone else, I also could not see anything good out of the flooding here, but the next day I needed to go out to buy food, it was not raining and it was fine to go out, in front of the store inside of the condominium there was a construction that look like a swimming pool, it was a big water mirror for decoration purpose, it was dry for a long time I suppose. what a surprise when see what is happening there...

All the kids were playing in the water, it was fun for them and nothing could be better than go outside to play at the "swimming pool". So as you can see the level of the water, it must have been raining a lot, because that place was completely dry before yesterday. 

This is a lesson for all of us, and it serve for almost anything in life, you can always find a positive side in almost anything, and perhaps also the opportunity you were looking for a long time. 

Perhaps you can share below in the comments what was a bad thing that happen to you, that in the end, it turn out to be a good thing, or you saw the opportunity and took advantage of...

Looking for another idiot (fool) like me.

Hashtags: #quality product #excellent quality #marketing. #commitment, #self improvement #good decisions #priority #honesty #hard work #long term results #no shortcuts

I promise to explain why this title - Looking for another idiot (fool) like me - by the end of this post. but I can assure you, it is a true statement coming from me...

Let me start this post by saying why is it related to marketing.

Lets say you have a shitty product and you advertise it, so you can sell more of it. People who would buy it, will discover that is shitty product soon or latter, and probably will never buy it again. Actually, in the future when they see it is from you again (your brand), they will remember the bad experience and probably not buy from you again. So I think it is fair to say that for the cost of your initial advertising, instead of increasing your sales (witch it will in the short term) you will loose that one client almost forever.

At this point you can understand that having high quality products is mandatory if you are expecting to have a long term success. So having a good product comes first, and them you can turn into marketing , so people can find you.

 There is scripture I like to quote (Doctrine and Covenants | Section 88:40): “For intelligence cleaveth unto intelligence; wisdom receiveth wisdom; truth embraceth truth; virtue loveth virtue; light cleaveth unto light;….”

 I believe it was completely true. If you want to deal with honesty people for example, you need to become such a honest person first.

 If you want more than short term sales increase you got to work on the quality of your product first.

 It has being a few years since my divorce in 2014, even thou I admit I was a not a perfect husband, I do believe there was not a reason for this divorce to happen. When I came to cross roads of my own marriage I always try to put the relationship first, it was for example when I did abandoned my dream of living in Canada to come back to Brazil with my wife, but you cannot force someone to stay when they want to go, there was nothing I could do to convince her to stay, and I did try lot of things, now when I look back I don´t regret one second because I don´t need to ask "WHAT IF" I had tried harder, because I did try my best, even foolish things.

In this research no One ever said, they did miss making more Money or staying more time in the Office

The reason we (Mormon Christians –The Church of Jesus Christ of Latter Day Saints) do this is perhaps we know the only thing we can take with us from this life is our relationships if we are faithful to our covenants. (if you want to understand more, watch the video below)

To watch this video on YouTube

By the other token, we know (there is no faith involve here) we will not take our bank account or any possession with us when we die, I bet you see no one taking any of those thing to carry with then when they die. Also I can point out that money just make our life more comfortable, not happy, it also can enhance whatever we are, if we are bad we will become worse, if we are good, we will become better.

Perhaps you may be wondering who is that girl on the first picture. She was supposed to be my first girlfriend after my divorce. Despiteful all odd I did find a girl who was a Christian in a country where religion is forbid, we did a lot video talk in the past few months, she was a girl who I describe having her heart in the right direction, we did talk a lot about the gospel and she was very cute also, but we did not live in the same city. I thought to myself, one day I will look back and don´t wanna see "WHAT IF" I didn´t have done something to make this relationship possible? I am already in China, the hard part is done already.

So, since it was not possible to move out to her city I took the chance to move to best second option, witch is in Zhengzhou city, where she said she would meet me, and perhaps moved here so we could have a real chance to date. My decision implicate among other things I would not receive the bonus of renewing my contract to the company I was already working for, if that was the price to pay for a chance to make this happen it was not such a high price, specially for someone who beliefs money is not the most important thing in the world, as you read above in this article.

Few weeks later after I moved here in Zhengzhou, when we were video chatting as we usually do, she told me that moving to USA was more important to her than marrying me, I do understand her reasons as she wanted to be free to be a Christian among other things, even after explaining that Brazil was a free country and we could move there was not enough to convince her...

Perhaps this was a suggestion that one day when we face a crossroad in our marriage, she is the girl who will value other things more than a relationship, off course I was a little heart broken, even for a girl I did not even meet in person yet (after all I am human being), but I was free from the future chance of me looking back and ask "WHAT IF" I didn´t have done my part to meet her? I did took chance and got my answer, that I would never know otherwise.

By the way, even thou I was a little heart broken, I understand enough to know that is perfectly fine since I am free to keep pursuing the right one. There is so many good and cute girls here, usually I am the one who is been picky/choosy here, so the last thing I need now is to end up AGAIN with the who is not going to value me.

Maybe the best advantages to be a Christian is to know things will not finished when we die, that allows me to make better decision having the eternal perspective. One of the best illustration I saw, was from Francis Chan (Rope Illustration) 

I hope you can extract good reflection from this post, it does make me think a lot of where am I leading my life to. I know we can always do better, improve ourselves, as well our companies when we strive to put out the best selves out there or the best product possible. What I am trying to say is, perhaps being able to offer one good product is better than two bad ones.

Also I want to say that for most of us who feel we don´t have enough time in day to do everything we need, having a priority can make such a huge difference, if we don´t have time for everything at least we would be working in the most important things. These are not my own word, but from a leading expert on the subject of efficiency, Stephen R. Covey the author of "The 7 Habits of Highly Effective People" 

The title of this post is because not every one understands my decisions, and perhaps thinks I am a fool, if that is so I rather find another fool like me to marry or stay single forever. Ha ha ha ha!!  Even thou some people get away from doing the wrong things, such as when applying black hat techniques for SEO strategies on their websites, that usually do not go unnoticed for a long time and they get penalized later on. I guess I am trying to say that to do the right think is always better, and it pays off in the end.

In summary, don´t be afraid to work hard, to be honest, to improve the quality of your services and products, to be a better person with a good relationships with everyone, including your customers and clients, the worse thing a company can do is to try to trick their customers or to treat them badly, that is why when a client is satisfied and trust the company it is ten times easier to sell to them again.

I have a little help here if you are thinking on how you can improve your relationship with everyone including your clients, that is a small course on people skills I put together to share what I did learn in the past, please don´t get me wrong, they are just good techniques that will help, but will never be a good substitute to have a good character. Good character attributes like honesty, respect, trust, hard work, patience, fidelity are the foundation to any good relationship, no techniques can work in the long term without a solid good foundation.

 I will required your e-mail to share this course for free with you. My intention of having your e-mail is from time to time to tell you about the books I am publishing in the future, perhaps I will invite you to write a review of the book in exchange of a free copy of my book, in any case you can always unsubscribe to my e-mail listing without a problem. If that sounds good you can click on the next picture to subscribe and have access to the People Skills course I just talked

I invite you to take action and get your FREE copy of the People skills course and share below why do you think it is easier to do business with people you trust and have good relationships with.