If you are not valued, do not be angry, it means that you are in the wrong place.

This is another post that I copy from a group I was part of..... it is a nice one. Let´s not focus on me copying stuff, hahaha !!! Let´s see what can we learn from it....

A father said to his son: You graduated with honors, here is a car that I acquired many years ago ... it is several years old.

But before I give it to you, take it to the used car lot downtown and tell them I want to sell it and see how much they offer you.

The son went to the used car lot, returned to his father and said, "They offered me $ 1,000 because it looks very worn out."

The father said, "Take him to the pawn shop."

The son went to the pawn shop, returned to his father and said, "The pawn shop offered $ 100 because it was a very old car."

The father asked his son to go to a car club and show them the car.

The son took the car to the club, returned and told his father: “Some people in the club offered $ 100,000 for it, since it is a Nissan Skyline R34, iconic car and sought after by many.

The father said to his son, "I wanted you to know that the right place values ​​you the right way." ...

If you are not valued, do not be angry, it means that you are in the wrong place. Those who know your value are those who appreciate you, and never stay in a place where no one sees your value.

Negative experiences outperform the positive ones

That is very true, the negative experiences we have outperform the positive ones, we tend to remember the bad experience longer, they tend to affect our mood more than the positive ones. Some studies even put a number on this saying we need to have 4 to 5 good experiences to erase 1 single bad experience. If you were married it may means you have to do 5 good things to your spouse before she forgive you.

When we think in terms of business it may be very wise to start taking care of bad reviews before investing in more advertising. That is why I am always advocate to have what I called "the foudations" in place before running some ads, that will give a much better results for your ads if you have this foundation in place before doing advertising.

There is a service online marking provide to help you fix this problem, it is called reputation management, if don´t know where to start it may be a good idea to look into this kind of service, it will improve your business in no time.

Remember.  You just go to search for a doctor on the yellow pages if your family or friends cannot refer you to one. We trust people, family and friend,... the last resort is to go to directory of doctors. That is why also is so much cheaper to maintain a client than acquire a new one

Here are some other articles you can go to read more about good vs bad: 

Bad vs. Good: Why Does the Bad Seem to Outweigh the Good?
Bad Memories Easier to Remember
Praise Is Fleeting, but Brickbats We Recall
New Study Suggests we Remember the Bad Times Better than the Good

   

Above-the-line and below-the-line marketing

Above-the-line and below-the-line marketing are terms used from some authors to differentiate between broadcast and targeted marketing techniques. Above-the-line marketing refers to mass market advertising that is oftenused to push specific promotional messages out to large audiences or to build your brand. Below-the-line is used to tailor your communications to individuals or segments to ensure a more powerful message. Through-the-line is a term often used and this simply refers to creating an integrated approach by using an appropriate blend of above and below-the-line marketing. To help you further understand the split, given below is a list of

Marketing channels that would fall into each bracket:

● Above-the-line: –– TV; –– radio; –– press; –– display advertising; –– outdoor.

 ● Below-the-line: –– SEO; –– direct mail; –– paid search; –– e-mail; –– direct selling.

 Of course this blog is devoted to help you understand better the “below-the-line” type of channel, these channels are becoming more and more popular as they were more powerful to bring you better results for your business.

The benefits of CRM (customer relationship management)

At its core, effective CRM promises the following:

• Increased revenue and profitability

• Improved customer satisfaction and loyalty

• Improved service delivery and operational efficiencies

• Decreased acquisition costs – keeping churn low through CRM offsets the need to spend as much on acquisition of new clients, while retention of existing ones is cheaper for obvious reasons

Maintaining good customer relationships is critical to the success of a business.  The cost associated with acquiring a new customer is generally far higher than the cost of maintaining an existing customer relationship. While an investment in a CRM communication programme or platform can be large, these costs are often offset over the increased revenue generated by encouraging repeat business.

Broadly, CRM can be looked at from:

• A marketing perspective – increasing the number of people who know about your service or product

• A cost perspective – decreasing the amount you spend on customers; it costs more to attract a new customer than maintain an existing one

• A sales perspective – turning the people who know about your service or product into people who have made a purchase

• A service perspective – ensuring people who have interacted with you are satisfied and delighted.

Effective CRM can also create a powerful new marketing and referral force for a company: its happy customers. Delighting customers fosters positive word of mouth. The first step to any CRM initiative is to understand the value of a customer relationship to a business.

Relationship value = Revenue generated by customer – Cost